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10 E-Commerce Tips for Small Businesses

Updated: Feb 22, 2023

10 E-Commerce Tips for Small Businesses

Photo by Hookle on Unsplash



As a small business owner, you know that e-commerce can be a great way to reach new customers and sell your products or services online.

If your business is niche or very local, e-commerce can help you reach a new customer base beyond your geographic area.

E-commerce can help you reach a new customer base beyond your geographic area

By opening the door to the entire national or even to international markets, e-commerce allows you to compete with larger companies on a level playing field and specialize in ways that would not be possible if you were limited to brick and mortar stores.

However, getting started with e-commerce can be daunting, even for the most seasoned entrepreneurs.

Here are ten tips to help you get started to make the most of your e-commerce efforts and help you succeed.

1. Start with a Plan

E-Commerce Tips - Start with a plan

Photo by on Unsplash

It is vital to have a clear idea of what you want to achieve with your e-commerce site before you start building it.

Outline your goals, target audience, budget, and the products or services you want to sell online. This will help you determine which e-commerce platform is right for you.

2. Make a Great First Impression

E-Commerce Tips - make a great first impression

Customers form a first impression of your e-commerce store very quickly. With so much competition out there and so many businesses vying for attention online, it's important to make an excellent first impression with your e-commerce site.

Make sure your site is easy to navigate and user-friendly. And if designing isn't your forte, many e-commerce platforms offer templates and themes to give your site a professional look.

Or you can always hire a designer to help you find your look and get started.

3. Think about SEO

E-Commerce Tips - Think about SEO

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Search engine optimization is essential for any website, but it's especially important for e-commerce sites. When customers search for products or services online, you want your site to appear as high as possible in the search results.

Search engine optimization is essential for any website

You can accomplish this by using relevant keywords throughout your site, optimizing your product pages and blog posts for SEO, and making sure your site is mobile-friendly. Utilizing social media can also improve search engine optimization when you do it right.

4. Get Social

E-Commerce Tips - Get social - Hookle

Photo by Hookle

Social media is a great way to connect with potential and current customers, promote your products or services and drive traffic to your e-commerce site.

Create social media profiles for your business on major platforms like Facebook, Twitter, and Instagram, and design a basic social media marketing strategy that covers who your audience is, what content you share, and when.

Use social media scheduler app to save time by automating all your social publishing

Use social media scheduler app to save time by automating all your social publishing. Scheduler apps, such as Hookle, allows you to manage and monitor all your social accounts and Google Business Profile in one single app.

If you have the possibility to create educational content like blog posts or YouTube videos, include social media share buttons so your readers can easily share your content with their networks.

5. Get Organized

E-Commerce Tips - Get organized

An e-commerce site can quickly become overwhelming if you don't stay organized. Keep track of your inventory, orders, customers, and marketing efforts in one place with an e-commerce platform that offers integrated features and tools.

This will save you time and help you run your business more efficiently.

6. Use High-Quality Product Photos

E-Commerce Tips - Use high-quality product photos

Photo by Pixabay

A picture is worth a thousand words, as they say. And when it comes to product photos, this couldn't be more true. Good product photos are essential for any e-commerce site.

They should be clear, well-lit, and show your products from multiple angles. If you don't have professional quality photos, consider hiring a photographer or taking some product photography courses.

7. Make Sure Your Site Is Mobile-Friendly

E-Commerce Tips - make sure your site is mobile-friendly

With more and more people shopping on their smartphones and tablets, your e-commerce site must be responsive and easy to use on mobile devices of all platforms and sizes.

If your site is not mobile-friendly, you could lose out on many potential sales.

8. Ask for Feedback

E-Commerce Tips - ask for feedback

Photo by Ann H

Once you've launched your e-commerce site, getting customers' feedback is important. This can help you identify any areas that need improvement and make sure your customers are happy with their experience shopping on your site.

Once you've launched your e-commerce site, getting customers' feedback is important

You might also get ideas for new products or services to offer. Use surveys, social media, and customer service channels to gather feedback and act on it.

And include customer testimonials or reviews on your product pages to give potential customers an idea of what others think of your products or services.

9. Offer Great Customer Service

E-Commerce Tips - offer great customer service

Photo by Jon Tyson on Unsplash

Providing excellent customer service is essential for any business, but it's especially important for e-commerce businesses. Since you're not dealing with customers face-to-face, it's important to go the extra mile to ensure they are happy with their experience.

Respond to customer inquiries promptly and effectively

Respond to customer inquiries promptly and effectively, consider offering free shipping or returns, and make yourself available to answer any questions.

10. Make Sure Your Checkout Process is Simple and Secure

E-Commerce Tips - make sure your check out process is simple and secure

Photo by Franck on Unsplash

The goal of any e-commerce site is to get customers to complete a purchase. But if your checkout process is long, confusing, or not secure, you could lose potential customers.

The goal of any e-commerce site is to get customers to complete a purchase

Keep your checkout process short and sweet, and ensure you have a secure payment gateway.

Generate Engaging Social Posts from Your e-Commerce Product URL


Revolutionize your social media game with Hookle AI! Generate and publish engaging posts across multiple channels simultaneously with just one click.

Simply share or paste your product URL into Hookle's "new post" view and let our AI do the work. Then, schedule your posts in advance and enjoy on-brand, engaging content. Try Hookle AI now!

Final Thoughts

Following these tips will help you build a successful e-commerce site and make the most of your online sales efforts.

With a bit of planning and hard work, you can create an e-commerce store that is profitable and enjoyable to run, opening you up to business opportunities you never thought possible.

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