Photo by Hookle Summary National Days of March National Weeks of March Pulling It All Together If you’re reading this article, chances are you’re already planning posts in to social media content calendar and publishing on your social channels regularly. But coming up with new, compelling content month after month can be challenging. One rule of thumb for social media is that the majority of your social media posts should inform, educate, and entertain your audience, while only a small portion, about 20 percent, should directly promote your business (e.g., purchase links, direct ads, sales links). So, if you’re an artist known for the colorful, custom art in your eclectic gallery, a handful of your posts each month might be about the new paintings on sale at the gallery or an upcoming workshop. The rest, however, might emphasize your “eclectic” brand identity. You could share profiles about little-known artists, post quirky video clips, or tie them into current events using your unique brand voice. What’s important is discovering your brand’s voice and testing the posting ratio that works best for your brand Your consumers are savvy enough to know that everything you post is, to some degree, trying to earn their business, even if it’s something that’s merely entertaining. What’s important is discovering your brand’s voice and testing the posting ratio that works best for your brand. To give you a jump on ideas for all of that content, we’ve pulled together a list of March 2022 social media calendar content with themes, hashtags, and post ideas that will feed your feeds the entire month of March! National Days of March We admit it. Many of these so-called “national” days are so obscure or over-the-top as to seem useless, right? Yet, we think that’s what makes them kind of fun. You just have to use a little imagination. I mean, national “Unique Names Day” on March 7? Just think of the possibilities for that post! Example: Sending a shout out to some of our favorite clients, Maartje, Dyne, Apple, Marin, Jano, Nevaeh, in honor of #UniqueNamesDay We appreciate you! March 1st National Dadgum That’s Good Day #NationalDadgumThatsGoodDay World Compliment Day #WorldComplimentDay March 2nd National Old Stuff Day #NationalOldStuffDay Read Across America Day #ReadAcrossAmericaDay March 3rd National I Want You to Be Happy Day #NationalIWantYouToBeHappyDay World Wildlife Day #WorldWildlifeDay March 4th National Grammar Day #NationalGrammarDay National Hug A G.I. Day #NationalHugAGIDay March 5th National Multiple Personality Day #NationalMultiplePersonalityDay Photo by Bekky Bekks on Unsplash March 6th National Dentist’s Day #NationalDentistsDay Fun Facts About Names Day #FunFactsAboutNamesDay March 7th Unique Names Day #UniqueNamesDay National Pancake Day #NationalPancakeDay "Our fabulous clients; Terppa, Dyne, Apple, Marin, Jano, Nevaeh, in honor of #UniqueNamesDay We appreciate you!". March 8th International Women’s Day #InternationalWomensDay #HappyWomensDay #WomensDay #WomenPower National Proofreading Day #NationalProofreadingDay Example: We’re giving away a free (cookie) for the best response. Tell us about a time you made an embarrassing typo! #NationalProofreadingDay “Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on.” Serena Williams, Athlete. Happy Women's Day! 🌸🌸🌸 #InternationalWomensDay #HappyWomensDay #WomensDay #WomenPower March 9th National Get Over It Day #NationalGetOverItDay March 10th National Pack Your Lunch Day #NationalPackYourLunchDay International Wig Day #InternationalWigDay Middle Name Pride Day #MiddleNamePrideDay March 11th Genealogy Day #GenealogyDay National Worship of Tools Day #NationalWorshipOfToolsDay March 12th National Girl Scout Day #NationalGirlScoutDay National Plant a Flower Day #NationalPlantAFlower Check Your Batteries Day #CheckYourBatteriesDay March 13th National K9 Veterans Day #NationalK9VeteransDay National Good Samaritan Day #NationalGoodSamaritanDay March 14th Photo by Joshua J. Cotten on Unsplash National Learn About Butterflies Day #NationalLearnAboutButterfliesDay National Children’s Craft Day #NationalChildrensCraftDay Science Education Day #ScienceEducationDay March 15th National Shoe The World Day #NationalShoeTheWorldDay National Everything You Think Is Wrong Day #NationalEverythingYouThinkIsWrongDay True Confessions Day #TrueConfessionsDay March 16th National Everything You Do Is Right Day #NationalEverythingYouDoIsRightDay Panda Day #PandaDay Lips Appreciation Day #LipsAppreciationDay No Selfies Day #NoSelfiesDay March 17th St. Patrick’s Day #StPatricksDay March 18th National Awkward Moments Day #NationalAwkwardMomentsDay Forgive Mom & Dad Day #ForgiveMomAndDadDay Companies That Care Day #CompaniesThatCareDay Photo by SJ Objio on Unsplash March 19th National Certified Nurses Day @NationalCertifiedNursesDay National Let’s Laugh Day #NationalLetsLaughDay International Read To Me Day #InternationalReadToMe Clients Day #ClientsDay March 20th Won’t You Be My Neighbor Day #WontYouBeMyNeighbor World Storytelling Day @WorldStorytellingDay International Day of Happiness #InternationalDayofHappiness March 21st National Single Parent Day #NationalSingleParentDay National Common Courtesy Day #NationalCommonCourtesyDay World Down Syndrome Day #NationalDownSyndromeDay World Poetry Day #WorldPoetryDay March 22nd National Goof-Off Day #NationalGoofOffDay World Water Day #WorldWaterDay Example: Did you know that brushing your teeth with the water running uses about 4 gallons of water, while turning off the water off when you're not rinsing uses less than a quarter of a gallon (. 25)? #WorldWaterDay March 23rd National Near Miss Day #NearMissDay Puppy Day #PuppyDay March 24th Photo by Bon Vivant on Unsplash National Cocktail Day #NationalCocktailDay Tuberculosis Day #TuberculosisDay March 25th National Medal of Honor Day #NationalMedalOfHonorDay Brother And Sister Day #BrotherAndSisterDay March 26th National Joe Day #NationalJoeDay International Whiskey Day #InternationalWhiskeyDay Quirky Country Music Song Titles Day #QuirkyCountryMusicSongTitlesDay March 28th National Weed Appreciation Day #NationalWeedAppreciationDay National Mom and Pop Business Owners Day #NationalMomAndPopBusinessOwnersDay Smoke and Mirrors Day #SmokeandMirrorsDay March 30th National Take a Walk in The Park Day #NationalTakeAWalkInTheParkDay National I Am in Control Day #NationalIAmInControlDay March 31st National Crayon Day #NationalCrayonDay World Backup Day #WorldBackupDay National Weeks of March March 6th – 12th Words Matter Week: The week coincides with National Grammar Day and is designated to “stamp out verbal slop and drivel,” according to the site. First Two Weeks of March (or when it is convenient) National Procrastination Week: The goal for the week is to celebrate the act of procrastinating by leaving necessary tasks to be done at a later time. #nationalprocrastinationweek #procrastination March 21st - 27th National Introverts Week: Confronting the stigma of introversion and celebrating the inherent qualities that make introverts such a dynamic and successful part of our world. #NationalIntrovertsWeek March 27th - April 2nd National Cleaning Week: A time to put away Winter essentials and tidy up our homes to usher in the fresh start of Spring. #NationalCleaningWeek #CleaningWeek Pulling It All Together By now you should have more than enough ideas for creating dozens of engaging pieces of content for your March calendar. Ideally, you’ll publish them in a variety of formats (e.g., photos, memes, video clips, polls) across a range of social platforms, sprinkled strategically with hashtags and sales content. If all this sounds a bit daunting, please know that there are social media content planner and scheduler apps that can help you a lot when planning and publishing your social media content. Such as Hookle app, which was designed specifically to help small business owners, you can plan content and manage all your social media accounts with ease. With Hookle, you can schedule all of your posts for March in advance if you wish. For each of your channels simultaneously, or just do a few at a time. It’s your choice. We’re here to help make it easy - enjoy the month of March!

Photo by Roman Kraft on Unsplash Shortcuts Identify Your Goals Identify Your Audience Choose the Best Platforms Build Your Flower Shop Profiles Create Relevant Content Deliver Consistently Woo Influencers Engage Your Audience Generate Exposure Through Ad Space Measure and Optimize Results Owning a flower shop is great fun. It allows you to create and design striking bouquets for Valentine's, birthdays, weddings, and other celebrations while connecting with nature. But how do you make sure that your flower business gets optimum sales and website traffic throughout the year? Social media marketing is the answer! With millions of people online, social media is a powerful channel for flower shop digital marketing. It helps you create a loyal customer base and keep up with the increasing competition. Read on to know what you need to start a social media marketing campaign. Why Is Social Media Important for Florists? How to market flowers or how to sell flowers the most efficient way? Flowers market is big so you need to stand out there. Owning a flower shop and having a team that creates mind-blowing floral arrangements is not enough for running a successful business. You also need to focus on reaching your audience and informing people about your shop and services. In this case, social media comes to the rescue. Millions of people use social media, and one share can significantly increase your audience Social media allows you to engage customers with visions of your stunning floral arrangements as a florist. These platforms will enable you to show off your flowers, which can be a great selling point. Further, millions of people use social media, and one share can significantly increase your audience. How Do Florists Use Social Media? For more reach and exposure, you need to have a presence on the major social media platforms. However, whatever you post on these platforms makes the real difference. Some practical ways to use social media platforms include: Posting flower designs. Sharing images of your flowers. Posting gift ideas for occasions. Sharing special offers and discounts. Sharing videos of the flower arrangement process. How Do I Promote My Flower Business Using Social Media and Google Business Profiles? How you reach your audience is key in social media marketing. Therefore, you should find a way to effectively grow your online presence through social media. Here are some great ideas: Link to your floral kiosk website. Link to informative pages on your webpage. Include your bio on each page. Post relevant content. Additionally, a free Business Profile on Google for your flower shop is a must. This is vital when your customers first search your business online and then decide to visit you (or not to visit). The info on your profile should have correct opening hours, up-to-date address & other info, and beautiful pictures of your flowers. Learn more about Google Business Profile here. What Social Media Platforms Should Florists Use? As a florist, you can use numerous social media platforms to inform users about your business and showcase your services. The major platforms include Twitter, Facebook, Instagram, TikTok, and Snapchat. All the platforms have their perks and can help you maximize your sales. First, however, choose a platform that allows you to take pictures, include links, and write captions about your flowers. How Many Times Should a Flower Shop Post On Social Media? Photo by Debby Hudson on Unsplash If you fail to maintain an active online presence, customers might choose another flower shop. But, posting every other time also leaves your followers overwhelmed and can give you a negative reputation. So how often should you post? The number of times you post depends on your social media platform. However, it is essential to post at least 1-3 times a week or as often as possible as long as you have good content to share. You can always use social media scheduler apps to plan your content in advance. How Do Florists Leverage Social Media? Successful social media marketing might be everything you need for your flower shop to thrive. But, first, you need to carve out enough time and create high-performing content. Lucky for you, here are tips to rock your social media marketing campaign and enjoy high returns on investment. 1. Identify Your Goals Every smart business practice starts with goal setting, and social media marketing is no exception. Use the SMART goal-setting approach to create a successful foundation for marketing your flower kiosk. Every smart business practice starts with goal setting, and social media marketing is no exception. Smart stands for Specific, Measurable, Achievable, Relevant, and Time-bound. 2. Identify Your Audience Your social media marketing campaign will only be effective when you specifically design the message for your target audience. Understanding your audience helps you develop the content that will engage and interest your targets. 3. Choose the Best Platforms Understanding your targets will help you identify the platform they use frequently. For example, if you sell flowers directly to customers, Facebook is the safest bet. On the other hand, Instagram, TikTok, and Snapchat might perform the best if you are targeting a younger audience. If you sell flowers directly to customers, Facebook is the safest bet. Tip. How to choose the right social media channels for your small business. 4. Build Your Flower Shop Profiles Photo by Hookle Setting up a business profile is the most practical step in leveraging social media marketing for florists. The profile should hold your business identity, allow you to advertise, and provide better insights. Use the same colors, pictures, and branding throughout all your profiles on social media platforms and Google Business profile. Last but not least, add beautiful pictures and videos of flowers and your boutique in the profile. This is especially important as your customers probably make decisions based on how spectacular flowers and flower sets you show them. 5. Create Relevant Content You should share relevant information with your audience based on your business profile. As a florist, you can share some flower arrangement ideas, gifts ideas, and trending flower designs to keep your audience in the loop. 6. Deliver Consistently Consistent nurturing helps your social media marketing initiative to pay off. For instance, you can post relevant industry information and articles to fill your social media calendar. Remember to use above mentioned scheduler apps to plan your content in advance! However, constantly posting without proper research might turn your audience off. 7. Woo Influencers Do you know that almost 50% of buyers seek influencer reviews before buying a product? Why? This is because most people tend to trust influencers more. Therefore, find out who the experts are in marketing flower shops. Influencers with interactive followings on social media can do you a big favor. 8. Engage Your Audience For a successful social media campaign, always find ways to enhance audience engagement. Always find ways to enhance audience engagement You can do this by responding to the comments, tagging them in posts, using hashtags, and adding links to your website and blogs. 9. Generate Exposure Through Ad Space Investing in ad space on social media is one of the best things you can do for your flower shop. The approach increases the number of users interested in your products and contributes to an effective digital marketing strategy. 10. Measure and Optimize Results Photo by Hookle In this case, you can set up a dashboard to measure performance against the set objectives. Then, track the key operations to determine your campaign's performance and identify areas that need adjustments. One handy way is to utilize scheduling apps and the dashboard they offer. Some scheduling apps, such as Hookle, have a simple dashboard that makes it easy to monitor all your social networks and Google presence in one view. In Summary Social media channels are ideal for boosting any business. In the era of advanced technology, you can use it to flourish your flower shop by reaching out to even millions of people. Using the above strategies can generate more online visibility and achieve more growth. Did this article help you know more about social media marketing tips? Please let us know what you think in the comment section.

Photo by Ovinuchi Ejiohuo on Unsplash Shortcuts Choose the right social platforms for your radio station Figure out the right posting frequency for your socials Determine the right type of content Create a social media calendar Make the most out of each collaboration Be consistent Keep your finger on the pulse of social media trends Interact with your audience Use a social media scheduling app Takeaways Nowadays, every business needs social media marketing, and radio stations are not the exceptions. Radio stations use social media to reach their perfect audience, build a community of engaged listeners, and connect with brands, musicians, and other collaborators. In fact, social media platforms are the perfect complement to the content you’re already creating for the radio. Social media platforms are the perfect complement to the content you’re already creating for the radio But social media marketing is an entirely different beast from using a personal account. There’s a lot of strategic thinking involved, so it’s not surprising it can be daunting for beginners. In this post, you’ll learn more about the basics of radio station social media marketing — from deciding the right platforms and content for your station to some best practices to grow your audience from day one. 1. Choose the right social platforms for your radio station Instead of spreading yourself thin by trying to be everywhere, prioritize and choose the platforms that will help you reach your intended audience. Consider who your audience is and where you can find them. For example, at the moment, TikTok’s main userbase is in the 18-24 bracket. Prioritize and choose the platforms that will help you reach your intended audience. So, if your audience is mostly adults 30-50 and your station broadcasts news segments, interviews with professionals, or reported segments, consider keeping TikTok on the back burner and spending more time on LinkedIn instead. As a rule of thumb, you’ll want to have at least some social media presence on the most popular platforms: Facebook, Instagram, Twitter, and Tiktok. Other platforms like Snapchat, LinkedIn, Reddit, Pinterest, and YouTube may be options depending on your niche and audience. Presence and updated info on your Google Business Profile are also important. You can create a free Business Profile in minutes and share content the same way you share on your other social platforms. Learn more on how to set up and benefit from Google Business Profile for your radio station. 2. Figure out the right posting frequency for your socials Photo by Towfiqu barbhuiya on Unsplash Creating content for multiple platforms is hard work, and each platform has different requirements for optimal performance. For instance, Hootsuite recommends these posting frequencies for the most popular social sites: Instagram: post 3 to 7 times per week. This includes 2 feed posts and 2 stories per week. Facebook: post once or twice a day. Twitter: post between 1 and 5 Tweets a day. However, the most important is to keep posting consistently and systematically. Also, time might have an influence on different platforms. Check out the best time for small businesses to post on Facebook, Instagram, Twitter, and LinkedIn [Infographic]. 3. Determine the right type of content The good news is social media is the perfect space to expand on your radio content. You can share a variety of fun, engaging content to turn followers into listeners and keep your community engaged. Video clips. Social platforms are focusing heavily on video, so leverage any clips you have from the presenters and guests, streams, and events Curated content - While owned content is important, you can rely on curated content to spice up your feed. Repurposed content - Turn interview snippets into captions, soundbites, or infographics. Take screen captures of funny moments and turn them into memes. The more content you have, the more you can reuse it. Giveaways and contests. Everyone loves free stuff, and your community is not the exception. Recurring events - easy your workload and automate posts such as "weekly talk show promotional post for radio presenters" with scheduling tools User-generated content. Sharing content created by your community is a popular social media marketing strategy. Most people will be happy to get a shout-out on your socials and be recognized for their work. 4. Create a social media calendar But how do you decide what to post? With so many options, it's easy to overdo one type of content and tire out your followers. The best way to organize your social media marketing is by creating a calendar with each post and all the assets you need. The best way to organize your social media marketing is by creating a calendar Social media marketing people have come up with different guidelines to determine the right amount of content on your feed. Here are a couple of ideas: The 411 rule Out of every six posts on your feed, four have to be educational or entertaining content that doesn’t ask people to do anything. Then, post one soft promotion, like an event announcement, news, or curated content. And finally, one hard promotion with a clear call to action. 80-20 rule Another option is the 80-20 rule — 80% of your posts should be educational, informative, or entertaining, and only 20% should be promotional. 5. Make the most out of each collaboration Having guests on your station is a fantastic way to expand your reach and gain more listeners. Make sure you request your guests to promote their appearance on your station by creating their own social media posts and tagging your station. 6. Be consistent Consistency can be difficult on top of the daily work on the radio. But consistency on social media is crucial. It helps your brand stay on your followers’ minds by being on their feeds regularly, and it sets a positive expectation that they’ll see your content at a certain time. Also, social platforms reward active accounts. This means that at first, you may see very little growth, but small efforts add up over time. 7. Keep your finger on the pulse of social media trends Photo by Rob Hampson on Unsplash Be the first to know about what’s trending on social media for your audience by paying attention to trending topics, popular hashtags, and the latest news. Joining the conversation and keeping your content updated will keep your posts fresh, current, and discoverable. Joining the conversation and keeping your content updated will keep your posts fresh However, trends can be tricky to tackle on socials. Not all trends apply to your demographic. For example, if you have a classic rock station and your average listener is 40 years old, some of the trendier Gen Z memes might fall flat. 8. Interact with your audience Take the time to like and reply to comments, or even share content from your audience. Ideally, you’ll want to onboard a dedicated community manager to reply to comments, moderate the comment section, and monitor your social media presence. Social media community management is a tough job — it requires the right combination of humor, patience, empathy, and tact. If you want to do it yourself, schedule a time of the day to reply to comments, reward positive engagements and avoid confrontation. 9. Use a social media scheduling app Photo by Hookle Handling a whole social media calendar with multiple accounts is an enormous task, and if you’re a one-person band, it can get overwhelming quickly. So getting the right tools is vital. By using social media marketing tools like Hookle you don’t just save time – it saves you the hassle of using multiple tools, and you make sure your social media platforms are optimized to gain more followers and turn them into listeners. Tip. See a list of the 10 best mobile apps for social media management. 10. Takeaways Social media is a tool that can help you grow your audience and build a community of engaged listeners. While it can be daunting, it’s an effort that pays off if you stay consistent, post strategically and on the right platforms and engage with your audience.

Photo by Hookle If you’ve invested your heart and soul into a book, it might break your heart if you promote and get zero hits. It’s all too easy for authors to focus so intently on their writing that they fail to put enough energy into social media promotion. It’s all too easy for authors to focus so intently on their writing that they fail to put enough energy into social media promotion You may be wondering, But I’m a writer, why do I need to be on social media? Is social media for authors? Or How to promote my book? Here’s the short of it: if no one knows about your book, no one will buy it! With the constant stimulation of the online landscape, you need to be highlighting your work where people spend the most time: on the internet. Let’s get into 10 ways authors can use social media to promote their books! Shortcuts Pick Platforms That Serve Your Audience Vary Your Content From Platform to Platform Treat Your Readers as Actual People Expand Your Target Audience (It’s Bigger Than You Think!) Follow Accounts You *Actually* Want to Follow Use Hashtags to Gain Traction Make Recommendations Share in a Personal Way Use Social Media Planning Apps Reshare Content & Express Gratitude 1. Pick Platforms That Serve Your Audience Instagram for visuals, fantasy Twitter/Facebook for older audiences Linkedin for professional connections. When it comes to social media, every platform has a different user demographic. It might seem useful to plaster your work everywhere that’s visible, but it’s more effective to target your audience. Instagram and TikTok are much more likely to reach younger generations and those that function visually, while Facebook and Twitter will reach older demographics and those that like text-based content. Pick platforms that serve your intentions and you’re well on your way to successfully promoting your book online! 2. Vary Your Content From Platform to Platform Photo by Follows.com As aforementioned, images often gain traction on platforms like Instagram, while writing tends to get more hits on Facebook or Twitter. Vary your contet from platform to platform, so your audience gets what they want out of your account! 3. Treat Your Readers as Actual People Photo by Thought Catalog on Unsplash When you remember that your readers are actual people on the other side of the screen, it becomes easier to tailor your content to their needs. Consider their level of education and how this might affect what vocabulary you use. Think about their interests: what are you offering that might serve them? Whatever their current circumstances, considering these circumstances will ensure your content is tailored to them. 4. Expand Your Target Audience (It’s Bigger Than You Think!) Photo by Tyler Nix on Unsplash Say you wrote a book about a woman working through a complex relationship with her daughter. Your target audience obviously includes mothers and daughters, but it could also include parents, siblings, family supports, family therapists and so much more. It’s important that you consider how far your target audience can expand, as long as you’re not marketing to everyone, because let’s be honest, nobody’s book is for everyone! Post on socials for the people you want to read your book, and they’ll find you. 5. Follow Accounts You *Actually* Want to Follow While follow-for-follow is a strategy a lot of folks use, the followers you gain are only relevant if they fall within your target audience or also promote to a similar target audience. By following accounts you actually want to follow, you begin building a community of readers, writers, advertisers and other social media users who will engage with, share and purchase your content. 6. Use Hashtags to Gain Traction Photo by Louse Murchie on Instagram Hashtags are a highly effective way to grab the attention of users that might not be following you, but may want to if they get exposed to your content! Instagram allows users to follow specific hashtags, which means that all posts with that tag will show up on their feed regardless of if they follow you or not. What a way to gain traction on such large platforms! 7. Make Recommendations When you recommend books, podcasts and other creative content you enjoy, your viewers will begin to see you as “an authority figure in your genre.” This also allows for the cultivation of connections between you and other like-minded folks, including similar authors, webinar hosts that highlight topics like yours and provide expansive content for your readers, which helps them get to know you as a person, not just an author! 8. Share in a Personal Way Talking about your books is good, but talking only about your books gets boring quickly. Talking about your books is good, but talking only about your books gets boring quickly. Keep your followers engaged by sharing personal anecdotes, updates on your work, tagging collaborators and showing your clientele that you’re more than a writer! 9. Use Social Media Planning Apps Photo by Hookle Marketing on multiple social media platforms can get overwhelming pretty quickly, so we suggest using a platform like Hookle or Later to plan, schedule, and publish your posts. Hookle is a social media management app targeted for entrepreneurs and small business owners, making publishing content exponentially easier! Later is similar, and both platforms have the capacity to publish posts for you, saving you time, energy and allowing you to further develop your strategy. See how Louise Murchie juggles family life with being an author – with some help from Hookle. 10. Reshare Content & Express Gratitude Making your content shareable is only the first step to building a mutually supportive community. It’s equally, if not more, important to reshare content that resonates with you and/or your work. This helps those you follow feel seen, heard and appreciated. One of our writers is an activist, and consistently reposts causes, events and fundraisers that are important to their community. Gratitude is a fantastic tool for marketing; connecting emotionally with your readers is the key to their hearts We all want our content shared, but you can go the extra mile and thank the creator for their work in a message or post! Gratitude is a fantastic tool for marketing; connecting emotionally with your readers is the key to their hearts (and their wallets)! Photo by Joe Tracy Conclusion When you as an author commit to social media marketing, you not only expand your audience and pool of potential customers, but you build a community centered around your content. Whether you’re posting stories with book recommendations or sharing the story of how you came to write your memoir in a remote cabin in the mountains, your readers will be more likely to engage if you emotionally connect with them. Share content that means something to you, and your readers, keeping in mind that your content should be relevant to potential customers and followers as well. We’d love to know what strategies you tried and how they worked for you. Happy posting! Download Hookle now and try it out to promote your book on social media efficiently.

Photo by Emily Underworld on Unsplash Quick tips Take regular breaks Turn off social media notifications Don't take social media too seriously Don't take your phone to bed Limit checking your phone every few minutes Social media and mental health among small businesses In today's world, we are continuously connected. Nearly half of the world's population uses social media in some form. The stress of using social media to establish a small business is causing social media weariness among entrepreneurs. Eventually, that can also cause mental health issues. What are social media effects on mental health? An average user spent 2 hours and 24 minutes per day on social media in 2020. Although social media provides ways to connect and take businesses online, there's a cost. Impact of social media on mental health can be harsh. Multiple studies have linked heavy social media use to an increased risk of mental stress, anxiety, loneliness, self-harm, and even suicide ideation. The negative effects of social media on mental health should not be neglected. How social media affects mental health and work? Small business owners get stressed at the prospect of posting, thinking about the number of likes and followers it gets. This mental stress results in dissatisfaction with their own company, which they have worked hard to build. How to save mental energy when working with social media? There is plenty of tools and tactics which can be helpful to avoid getting too stressed or having mental health issues when working on social media. We have listed 10 concrete tips on saving mental energy when creating content so let's deep into those. Summary Use scheduling apps to plan out your content to save time Take 'detox' breaks Schedule your posts weekly or monthly Make use of automation, such as AI-generated or recurrent posts Don't try to do everything by yourself Make use of ready concepts and content calendars rather than reinventing the wheel Make a plan and stick to it Make use of quick ideas for what to post next Start with a few social accounts, and expand later Keep an eye on how you're feeling 1. Use scheduling apps to plan out your content to save time Photo by Hookle There's no denying that posting content takes time. Using a scheduling tool will help reduce the stress of needing to post live, and it also frequently comes with analytics tools. Using a scheduling tool will help reduce the stress of needing to post live Another advantage of scheduling your social media posts ahead of time is that you can plan for significant occasions and milestones. You can publish things exactly when you want them. If you use Facebook, for example, you could go in and plan a big bunch of posts at once. Another alternative is to schedule all of your posts across several platforms using a social media automation app or software. 2. Take 'detox' breaks Photo by Hookle Schedule multiple social media breaks regularly. It may be difficult at first, but you will feel more productive and less stressed by taking a break. You can delegate your tasks to others and use scheduling tools to take your break. 3. Schedule your posts weekly or monthly Photo by Towfiqu barbhuiya on Unsplash Avoid the stress of developing content at the last minute by planning ahead of time. When deadlines loom, accurate forecasting of upcoming work can undoubtedly help you a lot. When you prepare and schedule your posts ahead of time, you'll be able to stay consistent without having to create new content every day. You should post specific bits of material on a weekly or monthly basis. For example, every Monday, you could post your most recent blog article, a cross-promotional piece on Thursday, and a humorous engagement post on Friday. You should post specific bits of material on a weekly or monthly basis A cross-platform scheduling service, such as Hookle, can remind you when to post, publish posts automatically, and help you manage content across various platforms. 4. Make use of automation, such as AI-generated or recurrent posts Photo by Hookle It can be stressful to generate and post new content regularly. This is where AI-generated content comes in, such as Smart content suggestions by Hookle. Hookle's mobile app offers an all-in-one solution for creating and publishing high-quality social media posts with just a click of a button. With its post generator (powered by OpenAI) and multi-channel publishing capabilities, Hookle automates your social media marketing process, saving you time and ensuring your brand's voice and relevant hashtags shine through. Hookle automates the creation and publishing of high-quality social media posts A Recurrent post is a social media post that is repeated multiple times and can even be published on multiple platforms simultaneously. Repurpose the same material across many platforms, but alter it somewhat to make it more appropriate for the platform where it's being shared These posts can be scheduled to appear weekly, fortnightly, or monthly. It's also possible that they're just one-time repetitions. 5. Don't try to do everything by yourself Photo by Hookle We understand that many small business owners enjoy "juggling it all," trying to do everything yourself. But when you have a team to aid you with content production, "divide and conquer" usually works best. Find out what your coworkers excel at and begin to divide and conquer the tasks you're working on. Share the workload with your team There's nothing wrong with asking for help, especially if it allows you to focus on what you're strong at and what will help your company grow. Share the workload with your team. 6. Make use of ready concepts and content calendars rather than reinventing the wheel Photo by Hookle Many small businesses like to generate distinctive and punchy social media posts for holidays. Creating holiday posts that don't appear "sales-y" is tricky. Use ready concepts and content calendars inspired by other websites and sources relevant to your audience. Try for instance social media content calendar ideas for easy and engaging content. 7. Make a plan and stick to it Photo by Brett Jordan on Unsplash Know what initiatives and responsibilities you have and how much time you have (or need) to devote to them. Organizing your activities may appear time-consuming at first, but having a good plan reduces stress significantly. Keeping your attention focused on precise goals and due dates allows you to be more efficient. 8. Make use of quick ideas for what to post next Photo by Hookle We know that coming up with new things to share day after day is stressful. Utilize quick ideas available on other websites as inspiration and create your posts. Don't be scared to mix and match platforms and posts! Try out these quick tips on what to post next to engage your followers. 9. Start with a few social accounts, and expand later Photo by Hookle We know how small business owners want to create their presence on all social media platforms available. But maintaining multiple platforms might be stressful work. If your business is starting out or you have a small team, focus first only on a few platforms with a higher audience reach. Because you're not spreading yourself thin across a bunch of different sites, the interactions are much easier to manage. Focus first only on a few platforms with a higher audience reach When you can manage efficiently the selected platforms, then later you can create more accounts to reach broader audiences. 10. Keep an eye on how you're feeling Photo by Hookle Experiment with different times of day and lengths of time on your favorite online platforms to see how you feel during and after using them. Focus on planning and creating content for your business instead of browsing the content of the platforms. Once again, the above-mentioned scheduling tools might be a great help on this. It's difficult to tell where stress starts and ends. However, the sooner you learn to recognize the warning signs, the more prepared you will be when the downhill spiral begins. Observe where you get stressed when using social media and pause in those moments. Consider your responses carefully. Make Use of These Tips These 10 tips will help you save mental energy or get back on track if you're experiencing stress. These tips will significantly impact one's capacity to stay focused, manage stress, and ensure that everything is completed on time. Remember that no work is more vital than your mental well-being Remember that no work is more vital than your mental well-being.

Photo by Debby Hudson on Unsplash Summary Study your main platforms Curate your most romantic products Appeal to your major demographics Something for the singles Find your most impactful keywords Giveaways Unique hashtag Gift guides Threads Questionnaires and polls Bonus tip 💡: Make the most of your content and schedule Valentine’s Day post now (with template) Powerful advertising starts with research and timing, and you don’t need a huge marketing budget either. Valentine's Day is one of the popular events that offer businesses a lot of gains what comes to marketing and especially marketing on social media. When is Valentine's Day? Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14, and in 2024 Valentine's Day occurs on Wednesday. As an entrepreneur or small business owner, you can create highly engaging content for your social media no matter the size of your following. To help you do just that, we’ve created a list of 10 content ideas your customers will love this Valentine’s Day. Let’s run through them. 1. Study your main platforms To reach people, you need content that’s tailored to the platforms they use. If the majority of your audience is on, say, Instagram, you’ll need visual content that fits the site’s different dimensions. To get in front of your audience, start with understanding the stage For example, Instagram stories/reels crop media to 1080x1920 pixels, anything too long or wide gets cut out. On Twitter, your posts are limited to 280 characters. Create content with platform restrictions in mind to protect the information you want to get out there. To get in front of your audience, start with understanding the stage. 2. Curate your most romantic products Photo by @valentine_day_gifts on Instagram Content performs best when it matches the mood of real-world audiences, and so do products. Look at your catalog and circle products with the strongest romantic themes. These are your potential bestsellers going into Valentine’s Day. Don’t go out of your way to offer things you don’t normally sell, you’ll be competing with established businesses that know the model better. Instead, work with the products your brand is built around. After all, that’s what brings in your audience throughout the rest of the year. 3. Appeal to your major demographics People experience Valentine’s Day differently, and mainstream marketing doesn’t always reflect that diversity. If you want to create content that stands out to your audience, ask yourself: which demographics do my ideal customers share? Let's use age as an example. If your target audience skews older, a good portion of your customers may be long-time couples. Celebrate them. Talk about wholesome and inspiring! Ask how they wish their love was better represented on the most romantic day of the year. You can even offer them a chance to submit their personal stories that you can create posts around. Talk about wholesome and inspiring! 4. Something for the singles Photo by @alinaswellness_and_massage on Instagram That said, single people often get pushed aside on Valentine’s Day. While appealing to couples is the norm, doing so exclusively can cut out almost half the population! A 2019 study by Pew Research Center estimated that 38% of US adults aged 25 to 54 were unpartnered. That’s a big content gap 一 a gap you can fill. Many single people still enjoy Valentine’s Day. If you can appeal to them, your content can reach even further. 5. Find your most impactful keywords If you want to make a social media algorithm work for you, you need to feed it quality keywords in the right places. Once, you could just add hashtags on any post, but not anymore. Algorithms have gotten savvier and so have people. It’s best to weave a small number of keywords throughout your social media It’s best to weave a small number of keywords throughout your social media. Algorithms don’t rely on hashtags anymore, they search for keywords in the body of your content, the comments section, and even on your bio. The upside is you need fewer keywords to nudge the algorithm, but you need to spread them out across your social media profile. Social media content for Valentine’s Day 6. Giveaways Thankfully, you don’t have to make all the content in-house. Audiences are happy to help you 一 provided you offer them value in return. Giveaways are a fantastic way to build engagement in exchange for unique prizes. These prizes can range from products to free membership subscriptions, so long as they’re worthwhile to your customers. It can be as simple as encouraging customers to post images of them with your product and tag your business. Ask them to include a brief testimonial if it helped them. 7. Unique hashtag While algorithms don’t favor hashtags as much as they used to, the right tag is still a powerful tool. If you run a social media event 一 like the giveaway example above 一 create a hashtag to promote it with. If you run a social media event, create a hashtag to promote it with Every post with the hashtag gets automatically sorted into a single feed. It’s a quick, practical way to organize any contest entries without having to manually sort them. It’s also a way to maximize your campaign’s return on investment (ROI). As customers generate word of mouth, a unique hashtag funnels new eyes to a central feed that highlights: Happy customers (social proof) Your content (without the noise of competing brands) Your best products (curated for Valentine’s Day) 8. Gift guides Photo by Instagram Many people struggle with finding the right gift on Valentine’s Day. Help them with a gift guide that highlights why your products are perfect for them, and anyone they had in mind. A quick post on, say, “top 3 gifts for a first Valentine’s Day together” is perfect. You can structure a gift guide as a single post, which makes it easier to share in one go. But if you want to spend a little time on each potential gift idea, try a thread! 9. Threads Threads are unique to Twitter, but if you’re using the platform, they’re an asset. Threads let you upload multiple posts under a single chain, with the first post being the main “hook.” This adds structure and readability to long-form content. Each post’s engagement counts towards the thread’s overall analytics too, so it’s a great way to maximize the interactions you get. 10. Questionnaires and polls Photo by @giftguideofficial on Instagram Sometimes, the most engaging content you can post is a question. Find out what your audience plans on doing on Valentine’s Day, or ask about their favorite memories in previous ones. Sometimes, the most engaging content you can post is a question Freshen things up by creating a social media poll, which creates more interactions and offers you deeper insights into your followers. Make the most of your content and schedule Valentine’s Day post now (with template) Social media marketing should be simple enough to execute well consistently. We’re here to help you do just that! Hookle is a social media marketing app that lets you plan, publish, and schedule posts to multiple social media channels from one app. Try it today (with template below) and take your social media marketing to the next level! Use the template below with all its texts, hashtags and picture with Hookle and share your message directly to the world. You can also encourage your customers to share it onward. Template "Wishing you everything that makes you happiest, today and always. Happy Valentine’s Day! 💕#valentine #love #valentinesday #valentines #valentineday #happyvalentinesday #flowers #postedwithhookle"

Photo by Thomas Despeyroux on Unsplash If you are looking for quick ideas to plan your content calendar for February 2022, you are at the right place. In this era of online networking, the importance of social media in business is evident to every entrepreneur and small business owner. However, the market is already crowded, and to make the right impact, good content is what you need. A well-planned social media content calendar can keep you ahead. A well-planned social media content calendar can keep you ahead. February 2022 is full of special days and events that you can use to create fun or informative content to keep your audience glued. Add your business-specific spin to these themes to make them even more interesting. Here is the list of February 2022 social media calendar content with all the important hashtags to help you plan. Black History Month #BlackHistoryMonth #Black #Blackhistory February is celebrated as black history month in the USA and Canada. You can run a social media campaign for the whole month celebrating the prominent black personalities and their achievements. February 1: Chinese New Year #ChineseNewYear Photo by Humphrey Muleba on Unsplash A relatively new entry to the social media calendar but a good one if you are trying to be more regular with your posts. The post theme can be gifting, or anything related to celebrations and welcoming a New Year. February 2: Groundhog Day #GroundhogDay Create a fun, playful post to celebrate Groundhog Day. You can also create follow-up posts depending on Mr. Groundhog's prediction on how long the winter will last this year. February 2: World Wetlands Day #WorldWetlandsDay A nature or wetland conservation-themed post is ideal for the day. Keep it simple. Make sure that the post carries the message across. February 4: World Cancer Day #WorldCancerDay The objective of the day is to celebrate the cancer survivors and to encourage the ones still fighting it. Your social media post should do the same. It should not sound salesy or pitch a product. Sharing real stories of cancer survivors is a good option. February 7: National Send a Card to a Friend Day #SendACardToAFriendDay The day is all about appreciating the people in our lives. You can create content appreciating your customers or employees. You may also urge your audience to value and be thankful for the people who make their lives better and easier. It's all about appreciating the people in our lives. Create content appreciating your customers or employees. February 8: National Boy Scout Day #BoyScoutDay This day is celebrated to honor all the helpful, brave, and friendly people around us. Doing good deeds that make the day better for someone is the theme of the day. Your content should encourage people to be more helpful or celebrate the people who have been helping others silently. February 8: Safer Internet Day #SID2022 The Safer Internet Day is observed for better awareness about the responsible and safe use of the internet. You may create a post or a series of posts across the week with tips on safe internet use. February 9: National Pizza Day #NationalPizzaDay Photo by Brenan Greene on Unsplash Create a fun post to celebrate one of the most favorite foods in the world. A fun pizza photo contest or pizza home-recipe contest will work well if they relate to your brand. February 11: National Inventors' Day #InventorsDay The birthday of Thomas Alva Edison is celebrated as National Inventors' Day in the USA. The day is observed to salute the great inventors and to encourage ingenuity and inventiveness. Your post can cover the story of an important invention or some interesting information on a great inventor. February 13: World Radio Day #WorldRadioDay UNESCO has proclaimed this date to celebrate the glorious past of the traditional yet still significant medium – radio. A social media post with an intriguing story on radio inventions or important radio broadcasts will make the best post for the day. February 14: Valentine's Day #ValentinesDay You can create a fun or romantic post to celebrate this special day of love. Focus on creative ideas that relate to your brand and try to be unique. A month or week-long 'special offer' campaign or posts suggesting the best gifts for the occasion from your product range will work great. Focus on creative ideas that relate to your brand and try to be unique. For more ideas what to share, take a look of these 10 Valentine’s Day Social Media Marketing Tips and Content Ideas for Entrepreneurs. February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay Encourage and thank your audience for being kind. Simple acts of kindness, sharing a smile, extending a hand of help, bringing joy to someone's life – pick any theme that fits with your brand image. February 18: National Battery Day #NationalBatteryDay Have you ever considered how many household items run on the humble battery? If your business does not directly relate to batteries, use the occasion for a social media post appreciating the small things that make a huge difference in life. February 20: World Day of Social Justice #SocialJusticeDay This day is observed for promoting the need for social justice and equality. Your post for the day can cover themes like gender equality and human rights. February 20: Love Your Pet Day #LoveYourPetDay Photo by Andrew S on Unsplash A day dedicated to celebrating your pet. Create a touchy social media post with a pet story for this occasion. You can also run a pet picture contest for better engagement. Sharing image collages of your employees with their pets will add a personal touch. February 21: International Mother Language Day #IMLD Our linguistic and cultural diversity is what makes us special. Use this day to celebrate the many languages spoken around the world. A creative post that will encourage your audience to comment in their mother tongue will promote better engagement. February 21: Presidents Day #PresidentsDay It is a federal holiday to celebrate and honor the presidents of the United States. A childhood story or a memorable step taken by the first president of the country will make an apt social media content for the occasion. February 22: Digital Learning Day #DLDay2022 A day dedicated for better awareness on digital learning. A creative post illustrating how digital learning is changing education is ideal for the day. February 28: Rare Disease Day #RareDiseaseDay Over 300 million people worldwide live with rare diseases. This day is to celebrate the fighters and increase awareness. Now that you have the complete social media content calendar for February 2022, along with great post ideas, it's time to start creating and scheduling the posts. If you are struggling with regular posting across multiple social media platforms, take help from Hookle. This social media management app makes social media scheduling simple and hassle-free. It allows you to plan and schedule posts to multiple social media channels using a monthly calendar view saving time.

Shortcuts Choose Hashtags Based on Density Use Niche and Custom Hashtags Don’t Over Use Hashtags Keep an Eye on Trending Topics Build Communities and Encourage Engagement Test and Monitor Hashtags Create Engaging Hashtags With AI Hashtags are short words with a giant impact. Research reveals that posts with relevant hashtags can get many times more engagement than posts without hashtags. These little phrases let social media users know that a piece of content relates to a topic or category they’re interested in. The purpose of using hashtags is to help your target audience discover your content. Hashtags are an essential piece of your social media marketing strategy. Since hashtags drive traffic to your profile, they are an essential piece of your social media marketing strategy. To help you get started, we’ve put together a guide. Keep reading to find out how you can use hashtags to elevate your small business. 1. Choose Hashtags Based on Density Photo by bagi1998 via Canva Hashtag density refers to the total number of posts a hashtag has. The higher the density, the higher level of competition for a specific hashtag. It also determines the chances of being seen by your target audience. High Density: Over 1 million posts — has a lot of competition, difficult to rank high for these hashtags. Medium Density: less than 500,000 posts — has lower competition and easier to rank high. Low Density: less than 50,000 posts — too specific and less visible than other hashtags. Where’s the middle ground when it comes to reaching your target audience? We recommend using a combination of both medium and low-density hashtags. This tends to be a sweet spot for many small businesses. Using both medium and low-density hashtags tends to be a sweet spot for many small businesses Now, let's talk about the specific types of hashtags you should incorporate. 2. Use Niche and Custom Hashtags Photo by Oko_swanOmurphy via Canva Here’s what you need to know about the main types of hashtags: Niche Hashtags Niche hashtags are used to connect your brand to a specific audience. Essentially, using these hashtags makes your brand visible to people who will most likely engage with your business. These types of tags are useful for small businesses that want to be seen by a large audience. For example, if you’re honing in on fitness enthusiasts, the tag #ExerciseRoutine might be too broad. However, something like #VirtualKickBoxing or #VirtualTraining will attract an audience looking for a specific fitness-related topic. Doing this will narrow the search results and give you a better chance of discovery. Branded Hashtags These tags are unique to your brand. They can be your slogan or a phrase that aligns with your business. The purpose of branded hashtags is to allow your audience to interact with your brand Branded hashtags can also be connected to specific products, services, or marketing campaigns. The purpose of branded hashtags is to allow your audience to interact with your brand. Source: Instagram/ homebyheena For example, the linen brand Brooklinen uses the hashtag #MyBrooklinenStyle to increase brand awareness and encourage customers to share relevant content. Event Hashtags Event hashtags are used to drive attendees to local retail locations and other businesses. It also helps to boost engagement. Source: Instagram/BarLouie For example, the social lounge BarLouie used the hashtag #TokyoOlympics to encourage locals to stop in and watch the Olympic games at their bar. 3. Don’t Over Use Hashtags Photo by HAKINMHAN via Canva As we've learned so far, hashtags are powerful tools that can get your brand noticed. But using them too much can have the opposite effect. Research has shown that going overboard with hashtags could cause less audience engagement. According to Social Baker data, using 10 more hashtags on Facebook resulted in significantly fewer interactions from followers. And even marketers at Mention agree that less is more. They found that using one or two hashtags yielded the most interactions. To ensure you use the perfect number of hashtags for each platform, we’ve made a quick cheat sheet: Twitter: Because of the low character count requirement, use no more than 2 hashtags per tweet. Facebook: No more than two hashtags — one medium-density hashtag and one niche hashtag specific to your brand. Instagram: This platform permits up to 30 tags. However, a sweet spot for small businesses is between two and nine hashtags. Hashtags are extremely important with Instagram Reels. LinkedIn: There are no limits for hashtags on this platform, but we recommend using no more than five tags. Otherwise, the LinkedIn algorithm could flag your posts as spam. 4. Keep an Eye on Trending Topics Photo by Lido Frazao via Canva Trending hashtags are topics people are currently buzzing about. They’re usually centered around major news stories or viral content. You can use this hashtag to contribute something valuable to the conversation. If your post is generic, it’s going to get lost in the sea of other posts. If you use a trending hashtag, be sure to create something interesting. People will more than likely share a genuinely informational post. And the more shares, the greater brand awareness. If you use a trending hashtag, be sure to create something interesting To find trending hashtags, take a look at Twitter's “Trending Now” column. This will give you an idea of what people are currently talking about. When you spot a hashtag you want to use, go through some of the top tweets and identify how you can add value to the conversation. 5. Build Communities and Encourage Engagement Source: Instagram/alliehall21 You can use hashtags to target and interact with a specific community to grow your brand’s visibility. You can also build a micro-community with your own followers. An example of this would be Lululemon’s #TheSweatLife. Lululemon started a community that encourages fitness lovers to relax, recharge, and connect through exercise. More than 1 million people have used this hashtag and shared how they stay active and live a healthy lifestyle. To find community-oriented hashtags, research which hashtags your target audience is using when they mention things related to your brand. Also, you want to give your audience a reason to use your hashtag. For example, you can have your followers use a hashtag for a chance to have their posts reposted. 6. Test and Monitor Hashtags Photo by aydinynr via Canva If you have a business profile, you can see how effective your hashtags are. You can use this data to enhance or improve your hashtag strategy to get more views and post clicks. You also analyze hashtag performance with websites like Hashtag.org, Trendsmap, and Hashtagify. It’s crucial to continuously track, experiment, and test which hashtags attract new followers and garner profile visits. 7. Create Engaging Hashtags With AI Hookle AI Smart Content Suggestion If you’re a busy business owner, staying on top of posts and creating effective hashtags can be a challenging task. This is where AI-powered tools like ChatGPT or Hookle can come in handy. These apps use algorithms to suggest relevant and engaging hashtags for your posts. Hookle generates AI-powered posts with hashtags, and publish them to all your channels in just one click Not only does Hookle generate AI-powered posts with hashtags, but it also takes your social media strategy up a notch by publishing them to all your channels in just one click. Plus, Hookle's hashtag manager feature makes it easy to remember and add frequently used hashtags to your posts. With the help of AI, you can save time and effort in coming up with effective hashtags and focus on creating quality content that resonates with your followers.

Photo by Oleg Magni on Unsplash Shortcuts What Is a Social Media Caption? How to Write Catchy Captions? Ten Social Media Caption Ideas for Different Occasions Bottom Line Creating the right Instagram post or Reels is not only about choosing a perfect photo or video, you need to write captions that grab your follower’s attention. However, coming up with an interesting caption might be more challenging than you think. You have to come up with interesting social media content ideas to keep your followers engaged. But sometimes it is exhausting to be creative every day and post content on multiple platforms. While you can learn more about how to stay active by posting easily on multiple platforms, this solid caption ideas guide will help you craft creative captions and save your time. 1. What Is a Social Media Caption? A caption is a description that accompanies a picture or video in your post on social media. Captions can include text, hashtags, @ mentions, and emojis. Captions are an important part of telling your picture’s or video's story on social media, and thus a key driver of engagement. 2. How to Write Catchy Captions? A great caption creates more engagement which is the ultimate goal of posting on social media. Using a strong caption helps you shape your brand story while resonating with your target audience. In today’s social media realm, people prefer short, punchy, and actionable captions. It has to describe the context in detail while encouraging followers to engage in the comments or take other action. Here are four elements of a compelling caption: Perfect the Hook The first sentence makes or breaks your caption so it is important to use a strong hook. Start your caption with a question or a pain point that instantly grabs your customer’s attention. Don’t settle for basic lines, rather give your followers something so they keep coming back to you. Give Value A great caption must provide information to educate their followers about a certain topic. No matter if you are an influencer or sell products, adding value in your captions will help the user. They will not only save it for later but also share it with their family and friends which results in better engagement. Don’t Write Lengthy Captions People have much less attention span nowadays that’s why they don’t prefer to read long text when it comes to captions. However, there is no wrong or right length. You should prefer quality over quantity in your captions. Whatever the niche is, a short but snappy caption with in-depth text always performs better than a longer post. Platforms like Instagram and Twitter have a less character limit than LinkedIn and Facebook. Include a CTA Every post on social media should have a goal so lead one with a specific goal and add a call to action (CTA). A great caption should end with a conversion element like encouraging followers to visit the website or comment. Here are a few examples of some catchy CTAs. - Share this post with your friends by mentioning them in the comments - Visit our website to see our collection - Save this post for later - Reach out to us for more information - Book a session by visiting our website 3. Ten Social Media Caption Ideas for Different Occasions Photo by Jason Goodman on Unsplash Whether it is a public holiday or your business anniversary, coming up with interesting captions that push your posts to the next level is important. You might be looking for something unique that delivers the message and increases customer’s engagement. Here are 10 caption ideas for different purposes. For Public Events For Launching a Product For Achieving a Milestone For Sale Promotion For Appreciating Employees For Sharing Testimonials For Business Accounts For Halloween For Thanksgiving For Christmas 1. For Public Events If it is a public event, make sure to provide all details about the event including date, time, and venue. Explain in your caption how people can join and what they will get by coming to the event. You can write something like this Become a part of our (event name) by joining us at (venue) on (date). Link in bio to register for the event. We will be in your city for the (event name) at (venue) on (date). Don’t forget to stop by and say hello! *ONE DAY ONLY* our exclusive (event name) is going to happen on (date) at (venue). We will be waiting for you! 2. For Launching a Product If you have a product or service-based business, you may launch something new from time to time. For such occasions, you need to create a bit of mystery and excitement in your copy. Your captions should be able to make your followers wait for the launch. Your captions should be able to make your followers wait for the launch Drop a few hints about your new product or reveal its feature to make the launch period more fun. If you have a business account on Instagram, stories are a great way to engage people during product launches. You can use different features like polls or ask a question to make your audience a part of the campaign. If you are not sure how to make the most out of it, use free Instagram story templates to get some help. Here are a few examples of captions. Keep watching this space (emoji) something exciting is coming your way! We have got something for you. Hint: (share new feature). Can you guess what is it? Can you guess what our upcoming product is? We are so excited to announce our new product. 3. For Achieving a Milestone For such types of captions, you should show your excitement. As this is a business milestone, you should write a caption that involves your audience. Tell them how grateful you feel because of their support. Here are a few examples to help you out. We did it! It wouldn’t have been possible without your love and support. Our company (anniversary or mention whatever the occasion is) Thank you for always supporting us! Thanks to all of you, we finally made it happen! 4. For Sale Promotion Running a sale, be it New Year or anniversary is common so you should come up with an engaging caption. For such types of posts, create a sense of urgency and get your audience excited about the sale. Start talking about the offer a few days prior to the sale. Provide the details about how people can avail of the offer and how long it is valid. You need to create a fear of missing out through your captions so people wait for the sale. Use these examples to take inspiration for your sales promotion. We are offering FLAT 50% OFF on our entire stock! Grab your favorite item from our website before stock runs out. Save big on our upcoming (event name) sale! These holidays, we are giving you a little treat to make them extra sweet. 5. For Appreciating Employees No matter if you are a small business owner or own a firm, appreciating your employees creates a great impression on your audience. Use your social media to bring the spotlight towards your hard-working employees. Use your social media to bring the spotlight towards your hard-working employees. Ask your employees to share a story of how they joined and what it feels like working with your brand. We, at (company name), always encourage employees who work diligently and make our company proud. Our employee of the month is (employee name), who joined us on (date) is a great asset to our team. We would like to take a moment and appreciate our employee (name) for all the work he/she has done to make this project a huge success. We are glad to have him/her as a family! 6. For Sharing Testimonials It is important to share what your previous customers say about your brand with your audience. After delivering a product or service, ask your customers to leave a review and share it with the public. Here’s what our customers say about us! Our customers are like a family to us! Here’s what they say: Good reviews keep us going! 5-star reviews always make our day! Get ideas of sharing testimonials and use the template below with Hookle, the social media planner app. Template "I'm so happy with the Acme's product which helped me to solve my problem. Thanks!" -Rick reviewer🙏 It's always a pleasure to make our customers happy. Thank you for your review Rick! #happycustomer #Acmecompany #Productreview" 7. For Business Accounts If you have a business account, you might be struggling to come up with different post ideas every day. No matter what your business is about, you can tweak these captions according to your requirements and start posting on your social media. Are you tired of (add customer’s pain point)? We have got you covered! Our new product (name) can solve your problem. Struggling with (add customer’s pain point)? Our product can help you solve the problem more efficiently. Our product (name) offers all the benefits you simply can’t refuse! 8. For Halloween You must be tired of seeing the same old, boring Halloween captions all over social media. For next Halloween, we have got you covered! Use any of these examples mentioned below to make your captions more fun. Halloween decor is going strong in our store today! We are offering a 10% discount to make your Halloween creepier. The best costume wins! Share your Halloween outfit in your stories and tag us. We win reshare and the best one wins. See also these Halloween social media marketing content ideas what to post on that spooky day (with examples). 9. For Thanksgiving Holidays are a great time to post on your social media and engage with your followers. For Thanksgiving, you can write posts like We are grateful for having a wonderful team. What are you grateful for? Happy Thanksgiving! Take a moment to thank yourself today. This Thanksgiving, we are taking the opportunity to thank our customers who believed and showed their support to us. 10. For Christmas Christmas has to be one of the most celebrated events around the world so make sure to greet your followers on this day. Instead of writing a simple Merry Christmas, you can say Tis’ the season of celebrations! Merry Christmas to all of you from (company name) To make your holidays a lot sweeter, we are offering a whopping 50% discount. Visit the link in bio. Keep calm because it’s Christmas! Bottom Line Though an image is worth 1000 words, nobody can deny the importance of a well-written caption. For all the occasions that deserve a post on your feed, use any of the above-mentioned statements and customize it to make it different.

As a New Year kicks off, January is always the month for new beginnings – to set fresh goals and fulfill resolutions for success! Every business has this in mind, but most importantly, your customers. This opens a great opportunity for small businesses to engage and relate with their audience on social media. As your customers focus on their goals, you want to be able to hone on what they’re aiming for, find a point of relatability, and show them that you care. January is always the month for new beginnings – to set fresh goals and fulfill resolutions for success! The easiest way to take this sort of initiative on social media is by engaging with customers during important (or just plain fun) holidays. Social media holidays give your business a chance to post on your channels, spread awareness, celebrate something with your audience, but also convey something fun and genuine with your customers – which could ultimately boost your social capital along the way. No matter how you choose to engage with your audience, make sure to stay true to your brand’s voice so you don’t come off as “sales-y”. Here are some content ideas for January 2022 that you can start planning around for your social media content! Quick Tip: Try to include an image or video with your holiday posts whenever you can, but keep it natural – don’t force it. Public Holidays These are the more major holidays that you can create social posts to garner some engagement from your customers/audience: January 1st: New Year’s Day #NewYearsDay January 17th: Martin Luther King Jr. Day #MLKDay January 26th: Australia Day #AustraliaDay Religious Holidays Photo by Andrew Seaman on Unsplash Depending on the type of audience that follows you on social, these are a few religious holidays to keep in mind. Be mindful of your messaging when it comes to religion - sensitivity can’t be emphasized enough. January 1st: St. Basil's Day #SaintBasilsDay January 6th: Epiphany (Christian) #Epiphany January 7th: Orthodox Christmas Day (Orthodox) #OrthodoxChristmas January 14th: Orthodox New Year (Orthodox) #OrthodoxNewYear January 17th: Tu B'Shevat (Jewish) #NewYearForTrees Holidays Perfect for Businesses Photo by Firmbee.com on Unsplash The list of holidays below can lead to some meaningful, fun engagements if you’re a small business. Many of these holidays are about acknowledging your employees, highlighting certain goals and activities like accomplishing your dreams, cleaning your desk, etc. They’re a great opening for businesses to interact with their audience organically – and you can still find a way to steer the post to a specific offer or a landing page. January 1st: Global Family Day #GlobalFamilyDay January 1st: World Day of Peace #WorldDayOfPeace January 2nd: National Personal Trainer Awareness Day #PersonalTrainerAwarenessDay January 3rd: National Thank God It’s Monday Day #ThankGodItsMondayDay January 11th: Shop for Travel Day #ShopForTravelDay January 12th: National Pharmacist Day #NationalPharmacistDay January 13th: Make Your Dreams Come True Day #MakeYourDreamsComeTrueDay January 13th: National Clean Off Your Desk Day #CleanOffYourDeskDay January 14th: Organize Your Home Day #OrganizeYourHomeDay January 20th: Get to Know Your Customers Day #GetToKnowYourCustomersDay January 21st: National Hugging Day #NationalHuggingDay January 22nd: Celebration of Life Day #CelebrationOfLifeDay January 24th: Community Manager Appreciation Day #CommunityManagerAppreciationDay January 24th: National Compliment Day #NationalComplimentDay January 25th: Plan for Vacation Day #PlanForVacation January 26th: National Spouses Day #NationalSpousesDay January 28th: National Have Fun At Work Day #FunAtWorkDay Good Ol’ Fun Holiday Opportunities Photo by Brooke Cagle on Unsplash These holidays lean more toward the lighthearted, fun side of social content. Feel free to be as creative as you want when writing posts for these holidays. Don’t worry too much about what your “call to action” is. Feel free to be as creative as you want when writing posts for these holidays. January 1st: National Bloody Mary Day #NationalBloodyMaryDay January 1st: National Hangover Day #NationalHangOverDay January 2nd: National Buffet Day #NationalBuffetDay January 2nd: National Cream Puff Day #NationalCreamPuffDay January 2nd: World Introvert Day #Introvert January 3rd: Festival of Sleep Day #FestivalOfSleepDay January 4th: National Spaghetti Day #NationalSpaghettiDay January 4th: National Trivia Day #NationalTriviaDay January 5th: National Bird Day #NationalBirdDay January 5th: National Whipped Cream Day #WhippedCreamDay January 6th: National Bean Day #NationalBeanDay January 6th: National Cuddle Up Day #NationalCuddleUpDay January 6th: National Shortbread Day #NationalShortbreadDay January 7th: Old Rock Day #OldRockDay January 9th: Word Nerd Day #WordNerdDay January 11th: National Hot Toddy Day #HotToddyDay January 11th: National Milk Day #NationalMilkDay January 12th: National Curried Chicken Day #CurriedChickenDay January 13th: National Sticker Day #NationalStickerDay January 15th: National Bagel Day #NationalBagelDay January 15th: National Hat Day #NationalHatDay January 16th: National Nothing Day #NothingDay January 18th: National Thesaurus Day #NationalThesaurusDay January 20th: National Cheese Lover’s Day #CheeseLoversDay January 23rd: National Pie Day #NationalPieDay January 29th: National Puzzle Day #NationalPuzzleDay January 31st: National Inspire Your Heart With Art Day #InspireYourHeartWithArtDay Holidays Around STEM If your business focuses around STEM (Science, Technology, Engineering, and Math.) or the tech industry in general, it’s good to keep these holidays on your radar. January 2nd: National Science Fiction Day #ScienceFictionDay January 6th: National Technology Day #TechnologyDay January 17th: Kid Inventors' Day #KidInventorsDay January 28th: Data Privacy Day #DataPrivacyDay Observances for Those in the Health Industry Photo by National Cancer Institute on Unsplash If you work within health services, creating a social post, blog series, or activation around these monthly observances is a great way to boost your digital clout. Cervical Health Awareness Month #CervicalCancer National Bath Safety Month #safety National Blood Donor Month #NationalBloodDonorMonth #BloodDonation Thyroid Awareness Month #thyroid Holidays That Tie into Your ESG Goals If you want to put a spotlight on your business’ positive impact in your community, or if you simply want to raise your company’s profile around ESG (Environmental, Social, and Governance), creating content around these holidays can help you do just that. January 9th: National Law Enforcement Appreciation Day (LEAD) #LEAD January 10th: National Cut Your Energy Costs Day #CutYourEnergyCostsDay January 10th: National Save The Eagles Day #SaveTheEaglesDay January 11th: National Human Trafficking Awareness Day #HumanTraffickingAwarenessDay A Helping Hand in Scheduling Your Social Content There’s so much to prioritize when starting a brand new year that building out a content calendar and scheduling posts for an entire month can feel overwhelming! That’s why you need the right tools to make these tedious tasks easy-to-manage, with a platform that’s easy-to-use. That way you have more time to focus on bigger goals for your growth and success! Make your social media resolution and start the New Year strong with Hookle, a seamless and efficient social content scheduling tool.

Summary What Are Recurring Posts And Why Should You Use Them? What Sort of Posts Should I Repeat on Social Media (With 10 Examples)? How Often Should You Repeat Social Media Content? How Can You Repeat Posts Without Getting Repetitive? Isn’t It Bad to Repeat Social Media? Isn't It Spammy? Schedule Your Repeat Posts Easily with Hookle Recurring posts are great ways to bolster your social media content and reach more of your audience. Whether you’re sharing evergreen content or repeating scheduled event posts, being able to set up a recurring post system will save you a lot of time and effort. Recurring posts are great ways to bolster your social media content and reach more of your audience Today we’re going to take a look at recurring or repeating posts. We’re going to define what a recurring post is, delve into why you should use them, and look at methods that will help you develop a recurring post strategy. Let’s dive in. 1. What Are Recurring Posts And Why Should You Use Them? Photo by Vadim Bogulov on Unsplash A recurring post is a social media post that is repeated on a specific platform. These can be scheduled posts, set to reoccur weekly, fortnightly, or monthly. They might also just be one-time repetitions. Far from being a “hack” or lazy, recurring posts serve a very important purpose when it comes to content strategy: they extend the life of your posts. Social media is a noisy place. Your posts don’t spend as much time in front of your target market as you might think they do. When you only post once, odds are much of your audience is missing your content. By repeating posts, you’re ensuring more of your audience sees your content. You also have to take audience growth into account. As you gain more followers, they’re likely to get value from older posts. The odds of them scrolling through your history is slim at best. This means, if you’re only posting content once, you risk missing these people you want to target. Recurring posts set up with scheduling tools like Hookle allow your social media presence to stay afloat with minimal effort. Last but not least, recurring posts can save you time and effort. Think of a post designed to advertise a happy hour every Friday. Recurring posts set up with scheduling tools like Hookle streamline this process significantly and allow your social media presence to stay afloat with minimal effort. 2. What Sort of Posts Should I Repeat on Social Media? Photo by Hookle The key indicator of repeatable content is value. Does your post still have value for your target audience? If the answer is yes, this is a good indication that you ought to repeat your post. Such posts are often also deemed “evergreen” content. These are posts that are still relevant and valuable months or even years after they’re first published. Examples of posts you might repeat: A happy hour promotion post for bars and restaurants A reminder to come to church each Sunday A start of the month discount promotion for retail stores A new listings post for real estate agents A reminder of a spin class for gym owners A talk show promotional post for radio presenters A Sunday special listing for restaurant owners A popular post roundup for blog authors A most liked artwork post for digital artists A weekly group chat reminder for social groups 3. How Often Should You Repeat Social Media Content? Photo by Hookle This really depends on the type of content that’s being repeated. If it’s a regularly scheduled post, like our happy hour example above, then it stands to reason that you might promo that post a few times a week. If it’s more long-form evergreen content like a blog post promo, you might want to wait a few weeks at a time between postings. The key is to break up your posting schedule so you don’t get repetitive or spammy. Speaking of: 4. How Can You Repeat Posts Without Getting Repetitive? Photo by Cassandra Polito on Unsplash There’s no set rule for social media content repetition but there are a few ways you can keep your feed from getting repetitive or looking spammy. Firstly, make sure you’re sharing original, first-time posts in between any repeated content. When you repeat social media content, you need to balance your calendar to ensure you’re sharing enough fresh content in the middle of the repeated posts to keep you from sounding repetitive. A category-based system of scheduling is a great way to balance your social feeds. You can develop such a system by categorizing your posts into different types of content or core topics. Examples of common categories: Blog posts Industry news Behind the scenes posts Seasonal/holiday posts User-generated content Motivational quotes Promotions Curated content from other publications Video Tutorials This is by no means an exhaustive list. Your social media categories will be dependent on your brand and, more essentially, your target market. If in doubt, ask your target audience what sort of content they want to see from you. You might also try looking at your previous social media posts to see what topics did well from an analytics standpoint. If in doubt, ask your target audience what sort of content they want to see from you. You can also create different themes for your recurring campaign to make it more diverse. Again, our happy hour example above is a good example of how you can do that. You can make different recurring posts for each weekday in your 6-month daily happy hour campaign. One recurring post every Monday for the next 6 months, Tuesday a bit different for the next 6 months, ..., and the last one every Friday for the next 6 months. Thus, you have every day of the week a different post recurring automatically for 6 months - convenient, isn't it! 5. Isn’t It Bad to Repeat Social Media? Isn't It Spammy? Photo by Magnet.me on Unsplash Repeating your social media posts isn’t inherently spammy or detrimental to your reach. It all depends on how you go about the repetition. So long as your content is still driving engagement, social media platforms don’t mind if you repeat your content and do it in the good manners explained above. At the end of the day, they want users active on their platforms. If your repeated content does that then you’re all good. However, Twitter is an exemption as they don't let users automatically repeat posts on their platform. If in doubt, consult the posting guidelines of the social network you're using. 6. Schedule Your Repeat Posts Easily Photo by Hookle Now you know what it means to repeat your social media posts and how to go about it effectively, you’ll want to save time and effort in setting up your repeat content. There are plenty of scheduling tools, such as Hookle, that enables you to create recurring posts with ease. Hookle allows you to schedule different recurring posts simultaneously to multiple social media networks. It essentially takes the leg work out of setting up repeat content. Hookle allows you to schedule different recurring posts simultaneously to multiple social media networks If you’re looking for a quick and easy way to harness the power of repeat posts then Hookle might be the tool for you.

Photo by Steve Daniel on Unsplash Shortcuts Create Your Profiles Use Video Use a Consistent Voice Utilize Social Media Monitoring Create Relevant Content Create a Contest Respond to Reviews or Comments Use Emojis Use Location-Based Advertising Consider Influencer Marketing Sign Up to free Google Business Profile Save Time By Using a Scheduling App It doesn’t matter how delicious or appetizing your restaurant’s food is; you’ll never get the attention you want or deserve if you aren’t actively finding ways to drive traffic to you. Because of this, your restaurant must have a social media presence. While social media has always been an important part of restaurant marketing, with the COVID-19 pandemic, it’s more important than ever before. Competition is higher than ever, and restaurants are scurrying to find ways to compensate for the lost revenue they have experienced. Not leveraging social media and all it offers may spell disaster for your business! If you’re new to social media, don’t worry – there are countless tools, such as Hookle, that can help you get and stay organized when creating a restaurant marketing campaign on social media. Not leveraging social media and all it offers may spell disaster for your business! Now let’s dive into the specifics of creating a social media campaign for your restaurant. Why Is Social Media Important for Restaurants? It’s estimated that 30% of millennial diners avoid restaurants with a minimal Instagram presence. With customers becoming more reliant on digital information, you must carve out your spot in social media and create an identity that demands attention. Using social media ensures your restaurant can communicate with customers, is found online, allows you to share your recipes and food, and adds legitimacy to the business. How Restaurants Use Social Media? Your restaurant can use social media in several ways. It’s important to be creative and think outside the box; however, some effective ways to use social media include: Post menus Show “behind the scenes” clips or images Showcase content from customers Post images of your food Highlight workers The more you share, the more engaging your social media presence will be. How Do I Promote My Restaurant Using Social Media? If you want to promote your restaurant with social media, you need to develop the right presence. To do this, use the following steps: Create your business profiles Add your logo and colors Add a bio to every page Post your content What Social Media Platforms Restaurants Use? When it comes to food, sticking with the more visual platforms is best. It’s a good idea to start with sites like Instagram and Facebook, then move on to others if you have the bandwidth. Posting YouTube videos and on Twitter can be beneficial, as well. How Many Times Should a Restaurant Post on Social Media? It’s best to post on your business social media profiles a minimum of three times per week. If you aren’t consistent, you risk losing engagement. However, the more you post with social media, the better as long as you have something of value to share. How Do Restaurants Leverage Social Media (with 12 Tips)? Photo by Abstral Official on Unsplash If you want to leverage social media to benefit your restaurant, you have to learn how to create an effective marketing campaign. The tips below should apply to all cases - whether you are setting up your restaurant at home, street, or in a separate facility. Here you can find 12 social media marketing tips for restaurants. 1. Create Your Profiles The first step to successful social media marketing is creating your profiles. Be sure that you add all the pertinent information, including a short description, a link to your website, and an address. Remember, the correct address and opening hours are important to keep updated in all social networks, but especially in Google Business Profile. Remember, people judge a book by the cover. If you want to attract people to your social media profile, you need to ensure it looks great, is branded, and is easy to recognize. 2. Use Video Photo by Polina Tankilevitch on Pexels You might think if using a video is a good marketing strategy for restaurant? Sharing videos on social media helps generate 1200% more shares than images and text combined. Because of this, you should make sure video is a big part of your social media marketing strategy. Using video also allows you to promote specials, show things “behind the scenes,” and feature your employees. 3. Use a Consistent Voice Consistent imagery and messaging for your restaurant are a must. If things seem inconsistent or flighty, people will lose interest in what you are posting and likely move on to another social media profile. 4. Utilize Social Media Monitoring Photo by Hookle How do you know if your efforts are effective if you don’t monitor what is going on? Investing in monitoring will help you know when your marketing efforts are effective and when changes should be made. You can use social media management tools for monitoring your business's performance on social media. 5. Create Relevant Content Photo by abillion on Unsplash It’s important to make sure you are sharing relevant information. You can’t create a social media profile that is only publishing advertisements. You have to offer something deeper and more valuable to ensure ongoing engagement. 6. Create a Contest Creating a social media contest allows you to build rapport, increase loyalty, and improve engagement with followers and customers. You can create a contest offering prizes like free gift cards, a free vent, or a free dinner for your restaurant. Contests have been proven to be one of the most shared types of posts on social media today. 7. Respond to Reviews or Comments If a customer leaves a comment or review on your page, make sure you respond. You want to show your customers that you care about what they think and say. Even if the comment or review isn’t completely positive, responding is a must. 8. Use Emojis Believe it or not, emojis can be an effective marketing tool ☝😍 Using these can improve your engagement level on social media because it will make your account seem like there is a real person behind it, which is always a plus 🙋‍♂️ 9. Use Location-Based Advertising With location-based advertising, you are in control of when people see your ads. You can adjust the radius as needed and target people who are nearby. For example, if someone walks by your restaurant and is scrolling through Facebook, they will be presented with your ad. 10. Consider Influencer Marketing Influencer marketing is when you collaborate with someone who has clout on social media. They will post about your restaurant and encourage their followers to visit. 11. Sign Up to free Google Business Profile Although (strictly speaking) it isn’t a traditional social media channel, we’d feel remiss not to mention Google Business Profile here too. Why? Because it’s another powerful tool for boosting your restaurant’s online presence. Signing up to Google Profile helps people find your business when they search for you. But that’s not all. The very fact that you show up on Google gives your restaurant newfound credibility. Overall, you can expect a surge of new customers coming through the door. Click here to learn how Hookle makes creating, verifying, and managing your Google Profile a breeze from start to finish. 12. Save Time By Using a Scheduling App How David uses social media assistant tool as a pancake & coffee shop owner Cross-platform scheduling app like Hookle can remind you when to post, automatically publish posts and help you manage content across multiple platforms. Whether these scheduling applications help you manage what content goes where, mock up what it might look like, when it goes live and on which account(s), they’re extremely helpful. Social media is crucial to attracting new customers and staying connected with regulars Getting Social Media Marketing for Restaurant Right As you can see from the information here, a lot goes into social media and digital marketing for restaurants. Whether you’re a new restaurant owner or a seasoned lunch restaurant nerd, these tips can help you boost visibility online among rapidly growing competition. Social media is crucial to attracting new customers and staying connected with regulars, and it can serve as a highly useful tool to remind them your restaurant exists, tell them about menu updates and share stories and secrets that will make them feel at home. Now, if you want to feel more confident with your restaurant marketing, start using productivity tools like Hookle to make your restaurant marketing even easier. Enjoy!

Summary The complete list of December Calendar Content Commonly Recognized Holidays Health-Focused National Holidays Food and Beverage National Holidays Animal National Holidays Arts and Entertainment National Holidays Top Tips For Planning Your Calendar December is just around the corner can you believe it? Time flies when you create awesome content, right?! Get ready to say hello to snow, yule logs, and endless Christmas music on the radio! December is a great time to level up your social media content game. It’s packed full of exciting national days and holidays, serving you some great inspiration for content. It’s the best time of the year to get creative and is full of endless content opportunities for your social channels. You must take into account other factors such as gift buying. Customers will be on social media 100% more during this time, looking for the best Christmas deals. Although you may think social media usage is down during the holiday season due to people spending more time with friends and family, this is not always the case. You must take into account other factors such as gift buying. Customers will be on social media 100% more during this time, looking for the best Christmas deals. Ensuring your social media content is up to date will help you with engagement, awareness, and conversions! Bookmark this page and use it to plan your social media content for the upcoming month. You can thank us later… 1. The complete list of December Calendar Content December 1: Rosa Parks Day #roseparks #rosaparksday December 2: Special Education Day #specialeducationday December 3: National Bartender Day #nationalbartenderday December 4: National Cookie Day #nationalcookieday December 5: Bathtub Party Day #bathtubpartday December 6: Finland's Independence Day #finnishindependenceday #independenceday December 7: National Cotton Candy Day #nationalcottoncandyday December 8: National Brownie Day #nationalbrownieday December 9: Christmas Card Day #christmascardday December 10: Human Rights Day #nationalhumanrightsday #humanrightsday December 11: National App Day #nationalappday December 12: Gingerbread House Day #gingerbreadhouseday December 13: National Violine Day #nationalviolineday December 14: National Alabama Day #nationalalbamaday #albama December 15: National Cupcake Day #nationalcupcakeday #cupcakeday2021 December 17: National Maple Syrup Day #maplesyrupday #maplesyrup December 18: National Roast Suckling Pig Day #roastsucklingpigday December 19: National Hard Candy Day #nationalhardcandyday December 20: National Sangria Day #nationalsangriaday #sangriaday December 21: Day of Winter Solstice #wintersolstice #dayofwintersolstice December 22: Forefathers Day #forefathersday December 23: National Re-Gifting Day #nationalregiftingday #regiftingday December 24: Christmas Eve #christmaseve #happychristmaseve December 25: Christmas Day #christmasday #merrychristmas December 26: Boxing Day #boxingday December 27: National Fruitcake Day #fruitcakeday #nationalfruitcakeday December 28: National Short Film Day #shortfilmday December 29: National Pepper Pot Day #nationalpepperpotday December 30: Bacon Day #nationalbaconday #baconday December 31: National Champagne Day #nationalchampagneday #champagneday 2. Commonly Recognized Holidays Photo by Jamie Street on Unsplash December 24: Christmas Eve December 25: Christmas Day December 26: Boxing Day December 31: New Years’ Eve 3. Health-Focused National Holidays Photo by Healthynewbornnetwork.org December 1: World AIDS Day December 6: National Influenza Vaccination Week December 12: Universal Health Coverage Day 4. Food and Beverage National Holidays Photo by Foodimentary December 2: National Fritters Day December 3: National Green Bean Casserole Day December 4: National Cookie Day December 6: National Gazpacho Day December 7: National Cotton Candy Day December 8: National Brownie Day December 10: National Lager Day December 18: Bake Cookies Day December 20: National Sangria Day December 26: National Candy Cane Day 5. Animal National Holidays December 2: National Mutt Day December 4: International Cheetah Day December 9: National Llama Day December 10: International Animal Rights Day December 13: National Horse Day 6. Arts and Entertainment National Holidays Photo by https://www.pinterest.pt/pin/808114726864364795 December 4: National Dice Day December 6: Walt Disney Day December 9: Techno Day December 11: National App Day December 13: National Violin Day December 20: Go Caroling Day December 27: Make Cut-Out Snowflakes Day 7. Top Tips For Planning Your Calendar Social media assistant in your pocket - Hookle December can be a busy time for business owners and entrepreneurs and there’s nothing wrong with a little extra help. With so much planning and scheduling needed during this busy time, it’s always a good idea to keep on top of posting. We recommend using social media scheduling tools such as Hookle to make things flow a bit more smoothly. We recommend using social media scheduling tools such as Hookle to make things flow a bit more smoothly. Hookle is easily adaptable and super easy to use and you can plan, and schedule posts to multiple social media channels using a monthly calendar view. Using tools like Hookle can help you plan and schedule your content for the entire month, allowing you to sit back, pop the bubbly and enjoy the Christmas season!

Photo by freestocks on Unsplash Shortcuts Customer Testimonials Product Teasers Multi-Image Posts Humor Twitter Polls Industry News New Content from Other Channels Big Events Your Take on Twitter Trends Educational Content Featuring Your Products Cliffhangers Service Updates Compelling Questions Opinions Retweets of Connected Accounts and Employees Promos and Discounts Memories Industry Interactions Relevant Content on Notable Days Behind the Scenes Info 💡 Bonus Tip - Scheduling Apps Make Your Social (Media) Life Easier Most small business owners understand the importance of being present on social media. After all, no matter what you sell or do, the chances are that it’s where your ideal audience hangs out. Of course, knowing that you need to post and understanding what to post are two completely different things. So, if you’re in search of inspiration and want to take your tweet game to a whole new level, try some of the highly engaging ideas outlined below. Why It’s Important to Be on Twitter As touched on already, one of the most vital elements of any small business, at least in terms of marketing, is ensuring you’re where your audience is. Twitter boasts 206 million monetizable users every single day. That means that one person in 38 is on the platform each day, taking the entire world into account. Of course, this doesn’t apply to any business. Twitter is social media, after all, and most users are under 29 years of age and reside in urban areas. If that demographic fits your business model, it’s a no-brainer. The audience is clearly there, so it’s all about grabbing their attention, making them fans of your brand, and turning them into paying customers. Here is a practical and quick guide how to set up your Twitter or other social media networks for your business. How Often Should You Post on Twitter? Twitter is unique among its social media contemporaries. On platforms like Facebook and LinkedIn, one post a day, or even just a couple each week, can be sufficient to reach people. However, the nature of the feeds on each platform means they’re highly likely to stumble across it eventually. Twitter is different. Feeds move faster than on any other social network, and it’s easy to get lost in the shuffle with a daily post. If you want to take the platform seriously and stand the best chance of reaching your audience, it’s best to push your tweet volume comfortably into double figures. If you’ve got enough to say, thirty tweets a day aren’t unheard of – and the tips below can help you fill that quota. How to Easily Create and Schedule Tweets Tweeting thirty times a day sounds like a full-time job. Between coming up with ideas, breaking concentration, and whatever else you’re doing at the time, it’s an unenviable and likely impossible task. Fortunately, much of corporate Twitter is smoke and mirrors. You don’t need a social media intern, nor do you have to put off the accounts to tell everyone what you had for breakfast. Instead, you can use a tool to do it for you. Social media management tools like Hookle taps directly into your Twitter account and makes it almost impossibly easy to check weeks or even months of social media activity off your to-do list in no time at all. Create, schedule, and post not only to Twitter but all your accounts with just a few taps. Why You Should Utilize Twitter Search Before going into what you should post on Twitter let's find out why you should take advantage of using Twitter search. There are many ways to use search on Twitter, for the basic stuff or then using the advanced search. You can find Tweets from yourself, friends, and businesses, and basically everyone. By searching for topic keywords or hashtags, you can follow conversations, breaking news, interests related to your business. So, Twitter search is powerful tool for small businesses to get ideas from other's examples and tweets. Then again Advanced Search is a greatly efficient because you can easily find in more detail new customers and search someone's tweets. Here is more how to use Twitter Advanced Search. Here’s What You Should Be Posting on Twitter So, we move swiftly on to what you should post. You might be tempted by the idea of posting thirty times each day but might not have considered that this adds up to around 900 posts each month! You could be forgiven for running out of ideas before you’ve even had one, but we’re on hand to help get those creative juices flowing. Most importantly of all, with these strategies, you’ll grow and influence your audience rather than posting in an attempt to stay relevant. The proof is in the pudding, and you’ll see the impact of your efforts in real-time and easily example with Hookle’s statistics. 1. Customer Testimonials You could use all your daily posts to tell people how great your company is. However, it won’t take long before your braggadocious claims start to fall on deaf ears. It’s your company – of course, you think it’s great! Far better is impartial feedback from someone wholly unrelated. Use Twitter to invite feedback. If someone tags your brand in a positive tweet, retweet it. If it’s particularly exciting feedback, tweet the poster and ask if you can build a tweet around it. Bingo! You’ve created a stronger connection with a passionate follower, and your next post is ready to go. 2. Product Teasers People love being in the know early. They’re also more inclined to buy something in the future if they’ve seen it before, particularly on Twitter. When you’ve got something exciting coming up, build suspense with a teaser tweet. Don’t give everything away either. Most people will look forward to finding out more, and that’s always a boost to your follower count. 3. Multi-Image Posts It’s no coincidence that many of the successful social networks that launched after Twitter have focused on visuals. The likes of Snapchat – even if it claims not to be a social network – and TikTok really take the idea that a picture paints a thousand words seriously. While more closely associated with character limits than images, there are plenty of ways to deploy multiple images in a single tweet, and they’re great for engagement. Why paint a thousand words when you can paint 5,000? 4. Humor @barkbox on Twitter https://www.twitter/com/barkbox The days of faceless companies are, thankfully, somewhat behind us. Modern brands need personality, and the good news is that the internet loves jokes and memes. The crucial piece of advice here is to read the room. Always ask yourself if something’s funny. If it is, great, post away! If it’s not, well, Twitter users can be savage, and there’s always a risk your brand becomes the joke – at least for a few minutes until everyone moves on to something else. If in doubt, borrow from elsewhere. They say there’s an app for everything. We can assure you there’s a meme for every situation. Years ago, they might have been viewed as unprofessional. Nowadays, they’re all part of the fun. 5. Twitter Polls There’s not all that much customization built into Twitter’s posting interface, so polls can be a great break from the norm. They’re also really flexible. Sometimes, you just want to hit your post quota for the week and have some fun. Other times, you really want to know what your audience thinks about a particular subject. In those cases, boom, you’ve managed an engaging tweet and a dash of market research in one fell swoop. 6. Industry News Small businesses can’t get away with acting like the rest of the world doesn’t exist anymore. By logging into Twitter, you’ve already accepted you’re not in a bubble, and the competition is only ever a couple of clicks away. When things happen in your industry, show people you’re interested and on top of things! Retweet, comment and provide an opinion. If it’s something bad, show how your business puts a positive spin on it. If it’s good, grab some of the attention! 7. New Content from Other Channels Sure, you’re on Twitter. The chances are you’re on Instagram, Facebook, and LinkedIn too. Did you know you can post to all of them at the same time? @wordfence tweet example of a blog post on Twitter Sorry, we got distracted for a moment. The point is, when you post in one place, don’t be afraid to tweet about it. Have you posted a new article to your blog? You want people to read it, right? Well, they need to know it’s there, and telling your Twitter audience all about it is a great place to start. 8. Big Events Events can be a tricky subject in a post-pandemic world, although virtual ones are every bit as tweet-worthy as in-person ones. So if you’re holding an event and you want people to attend, Twitter is the perfect place to start. Even if you or your team is attending someone else’s event, that’s interesting and engaging. Even a couple of replies saying, ‘see you there!’ can work wonders on the algorithm. 9. Your Take on Twitter Trends One aspect of Twitter that sets it apart from other networks is its reliance on trending topics. In seconds, you know what people are talking about. So your brand shouldn’t be afraid to get involved in the conversation. People are sat there watching dedicated feeds of these hashtags. Get your tone and message right, and you never know how many followers you might gain. 10. Educational Content Featuring Your Products Twitter isn’t all about selling. Some brands don’t sell at all. So, where possible, you should try to sell… without selling. Educational content always performs well because when people learn something new, they want to educate others. In this case, that means a retweet at the very least. If you sell food, tweet a recipe. If you sell car spares, tweet a guide to changing a tire. You get the idea. 11. Cliffhangers When you have the power of tweet scheduling at your disposal, you won’t forget to finish the story. Leave people in suspense. Ask a question but wait with the answer. Tell a story but pause before you drop the plot twist. People are bound to follow, even if only because they want to see how the story ends! 12. Service Updates If something goes wrong – or really well – it always pays to manage the narrative. Bad news is always better coming from you than from someone else. If deliveries will be late or your website is down head to Twitter immediately to keep people in the loop. They’ll thank you for it when everything’s back to normal, and you’ll build trust in the process. @Roblox example of a service update tweet 13. Compelling Questions If you want to know something about your audience, just ask! Many Twitter users are highly opinionated, and they don’t need a second invitation to make that opinion known. Answers come in the form of replies, and even if you don’t find out something to benefit your business, the sheer number of responses will do wonders on that all-important algorithm. 14. Opinions Let’s return to personality for a moment. Many business owners aren’t brave enough to give their brand opinions. That’s not a criticism – sometimes sitting on the fence is the right decision. However, if your views alienate one person but build an unbreakable bond with another, we’d call that a net positive! 15. Retweets of Connected Accounts and Employees And we’re back to the faceless business approach, or lack thereof. People don’t want to only visually identify with your brand through the logo. It might have worked in the old days, but think of the big, modern brands out there. Everyone knows what Mark Zuckerberg and Elon Musk look like. CEOs are the celebrities of the 21st century. Retweet your personal account and your employees if it’s relevant to the business. If your business is big enough to operate sub-accounts under the main one, make sure to bring their best posts to the broader audience of the primary account. 16. Promos and Discounts What’s a great way to gain a follower for life? Exclusive Twitter discounts! People love to get a deal, and if the only way they can do that is through Twitter, you bet they’ll keep checking back. So naturally, if you can discount your products and services and still make a tidy profit, you’ll probably appreciate the boost in sales too. 17. Memories Have you noticed that most social media platforms and even photo storage apps have an “on this day” feature? People love a dash of nostalgia. You probably can’t get away with posting the identical thirty posts today as you did on the same day in 2020, but there’s no harm in reusing some of the hits. 18. Industry Interactions We covered talking about industry news – don’t forget to spread the gospel in a B2B sense too. Sure, you don’t want to promote the competition, but nobody’s ever complained that their network was too big. If someone in your industry tweets, go ahead and reply. Make the interaction whatever you want it to be – it could be a joke or an earnest opinion. Either way, you might strike a chord with their followers and acquire some for yourself. 19. Relevant Content on Notable Days There are a lot of special days now, and we’re not talking birthdays. For example, did you know that the first Saturday of every February is Ice Cream for Breakfast Day? You probably know all about May 4 and the Star Wars reference, but how about International No Diet Day just two days later? Most people don’t know about these days. Many probably don’t even care! However, if they’re funny, topical, and at least somewhat relevant, they’re good content! 20. Behind the Scenes Info We’ve covered retweeting employees and adding personality. How about pulling back the curtain entirely? It doesn’t have to be frequent, but you can bet some of your audience wonders what goes on when the cameras are off. Do you have a unique supply chain or an unusual team-building strategy? Show off your assets in a Twitter-friendly way. When you’re short on inspiration, look for parts of your day that are standard practice for you but might cause a bit of a stir in a tweeted image or video. 💡 Bonus Tip - Scheduling Apps Make Your Social (Media) Life Easier You don’t need to run before you can walk. Don’t make the magic “thirty posts a day” number your main takeaway from this. Instead, think about how often you tweet now. Then, consider how quickly you can up that number. If it’s once a month, make it once a week. If it’s once a day, double it and go from there. You’ll have plenty of motivation once you see the increase in followers and engagements. Most importantly of all, don’t feel like you have to do it alone. Scheduling apps, such as Hookle, are handy social media assistants. They make your life easier. Oh, and did we mention that most of them you can get started for free. Download and get started with your Hookle App today to see how it works.

Hookle - social media marketing tool for coffee shop owners If you’re a coffee shop owner, you know how crazy the competition can be. With more and more people working partially or fully online, it’s no surprise that coffee shops are becoming the new offices. However, with more cafes opening come more options. This means you cannot neglect your coffee shop marketing and particularly you need to be using social media to highlight your business, draw people in and keep them coming back. Whether you’re new to cafe ownership or looking to boost your visibility, these 11 tips are for you! Shortcuts Hone Your Target Audience Find Your Niche and Leverage It Vary Your Content From Platform to Platform Show Your Audience They Matter Be Authentic & Transparent Feature Your Staff Reveal Your Secrets (But Not Too Many!) Engage, engage, engage! Set Up Online Ordering Set Up Online Presence on Google Save Time By Using a Scheduling App Why is Social Media Important for Coffee Shops? Since the COVID-19 pandemic hit, communities have been relying on the internet to keep them updated on what’s going on in the world. Many local coffee shops have been struggling to stay afloat through the pandemic, and social media is a powerful tool that can help your coffee shop gain traction among the growing competition. How Coffee Shop Owners Use Social Media It might seem counterintuitive to post about coffee when it seems that’s all people do, but if a coffee shop is not online, the competitors will be – and soon you’ll be out of business. So what is a good marketing strategy for coffee shop? At least social media is one of the first places that you should be on. Each cafe owner is going to have a different approach to their coffee shop social media marketing. Some may post photos of their staff’s best latte art, while others might let customers in on their specialties and secrets to great espresso. Once you know who you’re targeting, create content for them. This isn’t to say ‘don’t post what you want,’ but keep in mind your strategy and use it. How Do I Promote My Coffee Shop Using Social Media? Instagram posting example of Sejiwa Coffee Shop Treat it like any other business with a customer-facing focus! Advertise new menu items, show off your best latte art, capture the vibe and make people want to hang out in your shop. Check out the photo above for coffee social media post ideas on how to promote your coffee shop on social media. Next let's dive into the 11 powerful coffee shop social media marketing tips, and to generate you some new coffee social media post ideas too. 1. Hone Your Target Audience Say your coffee shop has a home-away-from-home vibe, aimed at families and elderly folks looking for a quiet place to read the weekly paper. Don’t go too broad, because nobody’s target audience is the whole world, but consider the connected groups that you could target to attract more customers. Your audience isn’t limited to those groups, but people like care workers, babysitters, parents, older children and locals in search of a quaint coffee spot. Don’t go too broad, because nobody’s target audience is the whole world, but consider the connected groups that you could target to attract more customers. 2. Find Your Niche and Leverage It What does your shop offer that you can’t find anywhere else? Maybe you have balcony seating. Maybe you share space with a bookstore. Maybe you have a kids’ section to keep the little ones entertained. Define your niche, apply it to your target audience and leverage your niche on socials. Worry not – new customers will find you! 3. Vary Your Content From Platform to Platform Coffee pictures by Freepik Platforms like Instagram tend to highlight images and videos, while writing tends to get more hits on Facebook or Twitter. If you’re on Snapchat or TikTok, make sure you’re staying up to date on things like stories, new features and how to expand your reach. In short, vary your content from platform to platform, so your audience gets what they want out of your account! 4. Show Your Audience They Matter When you remember that your followers are actual people on the other side of the screen, it becomes easier to tailor your content to their needs. Consider their interests and goals, and how these might affect how you present your cafe online. Ask yourself: what are we offering that might serve them? Show your followers they matter, and that you care about them as people. 5. Be Authentic & Transparent Showing off your coffee is good, but talking only about the newest menu item gets boring quickly. Keep your followers engaged by sharing personal anecdotes, updates on your work, tagging collaborators and showing your clientele that you’re more than just a cafe! 6. Feature Your Staff This is a easy-to-make coffee shop social media promotion idea. Featuring staff in an ‘Employee of the Week/Month’ post can be a great way to build community in your cafe’s neighborhood. When customers get to know their local baristas, they’ll be more likely to come back, catch up and spend more time and money at your shop. Build community and customers will come! 7. Reveal Your Secrets (But Not Too Many!) Revealing low-level secrets about how you make your specialty coffee drinks gives your customers the sense that they’re part of the ‘in-group.’ Let them in on a few special things your cafe does differently, and watch your customers become regulars! 8. Engage, engage, engage! Respond to all comments, direct messages, questions, reviews and other inquiries – every single one. This shows that you care about your customer base and are willing to put your time and energy into hearing their feedback! You can even go so far as to setting up polls or asking questions to see what your customers want to see next from your business pages. One super-easy way to increase engagement is to set up a recurring posts system, which is a massive time saver. You can set certain static posts, such as events or happy hours, to be automatically repeated so that you don't need to think about scheduling or posting them separately for months or even the rest of the year. 9. Set Up Online Ordering We live in a fast-paced society, and we mean crazy fast. To cater to customers rushing to work, set up an online ordering portal to save them time. This also gives your staff more time to prepare large or complex orders, and makes it easier on everyone involved. 10. Set Up Online Presence on Google Photo by Tim Mossholder on Unsplash There is another aspects of online presence coffee shop owners should be focusing on, and that's Google. Many entrepreneurs and small coffee shop owners continue to underestimate the power of optimizing their online presence on Google Search and Maps. This is one of the best articles how small businesses can manage their Google Services and social media presence efficiently. 11. Save Time By Using a Scheduling App See how Mudsharks Coffee Bar master their social media using Hookle scheduling app Try using a cross-platform scheduling app like Hookle. These apps can remind you when to post, automatically publish posts and help you manage content across multiple platforms. Whether these scheduling applications help you manage what content goes where mock up what it might look like when it goes live, and on which account(s), they’re extremely helpful. Trust us on this one. And that's not all what Hookle can do for you. Create content in seconds with Hookle AI Hookle is also absolutely incredible how it can create relevant social media posts for your coffee shop with just the click of a button, powered by ChatGPT, a cutting-edge AI technology that ensures your posts are always on point and tailored to your audience's preferences. With Hookle, you'll never have to worry about coming up with fresh content ideas again - it does all the heavy lifting for you! With Hookle, you'll never have to worry about coming up with fresh content ideas again - it does all the heavy lifting for you! Whether you’re a new coffee shop owner or a seasoned cafe nerd, these tips can help you boost visibility online among the rapidly growing competition. Download Hookle App - social media planner for coffee shops in your pocket Social media is crucial to attracting new customers and staying connected with regulars, and it can serve as a highly useful tool to remind them your cafe exists, tell them about menu updates and share stories and secrets that will make them feel at home. Try some of these tips, and let us know what works for you. Don’t forget to tag us! #postedwithhookle