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Top 10 Social Media Marketing Tips for Small Pharmacy Businesses
Photo by MJ_prototype via Canva
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Bonus Tip 💡: Save Time by Using AI-Powered Social Media Assistant
It’s exciting to launch a business, grow a customer base by providing exceptional service, and create relationships with the people who come in the door. That is not enough today to survive the competition, though. Rather, small businesses, including pharmacies, must be able to use social media marketing to make those relationships possible.
If you are a small pharmacy or an entrepreneur in a related field, check out these 10 strategies for using social media marketing to become a well-known, sought-after resource for your clients.
1. Use Google Business Profile
Update by CVS Pharmacy on Google
Google Business Profile is a listing service that places your business in front of local customers searching for your services. For example, if someone searches for 'pharmacist in Annapolis' - your business location - and you're nearby, your business could appear on the first page, often in the coveted 'map pack' or 3-listing area. From here, customers can directly call you or visit your website.
Additionally, you can keep your customers updated by posting business updates directly on your Google Business Profile, much like social media updates. This keeps your profile fresh and inviting, full of useful information, similar to how CVS Pharmacy utilizes their profile above.
Signing up is fast and easy. Simply visit the Google Business Profile website, fill in your details, and you’re done. This small step can make a big difference. For tips on getting the most from your Google Business Profile, check out our blog, Getting the Most Out of Google Business Profile.
2. Provide Valuable Information
Profile by Philsmypharmacist on Instagram
As a pharmacist, you know a thing or two about medication and health. Share that knowledge with your following.
Check out Philsmypharmacist for some great examples above. It’s simple content he creates with a passion for providing things like cold hacks for kids or help with skincare. This helps with brand recognition and creates a reason for people to share your page.
3. Provide Information People Need
Post by Pharmacist.jamie on Instagram
When you think about medication, most people looking for a pharmacy are worried about costs. Create content that helps solve that problem. Offer valuable information that solves the problem, so you know they will access it.
Offer valuable information that solves the problem
Pharmacist.jamie makes that easy to do above. She created and shared a video that offers the best way to save money.
4. Create Easy-to-Read Graphics
Post by PharmacistGuide on Instagram
Check out this super simple guide shared by PharmacistGuide on Instagram. It’s right to the point and super actionable. That’s something people will share or save.
You don’t always have to incorporate videos or photos. Instead, consider practical and helpful content that can be easy to share. You can do this with a basic program like Canva without any skills in graphic design.
5. Take a Specific Role and Run With It
Post by PharmacistMoms on Instagram
Create a persona for your social media. You could be funny or quirky. You may be a science-based provider in various series. Or you may be a local pharmacist who shares tips and trips. No matter what your brand is, make sure it comes through in each post you create.
Create a persona and make sure it comes through in each post you create
PharmacistMoms above is an organization that targets women working as pharmacists. Every type of content on their page focuses heavily on communicating that message.
6. Promote Your Services That Make Life Easier
Post by SmallTownRX on Instagram
What does your pharmacy do to help make it easier for people to get the medications and support they need? Do you offer a faster call-in service? Perhaps you can partner with a local doctor’s office to expedite service.
You could be an organization like SmallTownRX that offers an app that allows patients to get their refills faster. The goal here is to make it easier for a consumer to get the help they need. Showcase this type of service on your social media pages.
7. Use Targeted Advertising
For a small business like this, targeted ads can work very well. They help people to be presented with information that can be helpful to them based on what they are looking for now.
This may include, for example, a Facebook ad that displays when they mention they have sick children. Check out the Facebook Audience Network for some tips and strategies on how to reach 1 billion people.
8. Showcase What You Do, with Some Humor If Possible
Post by Heartland Apothecary on TikTok
Check out Heartland Apothecary for an example. In this video, they show how they fill a capsule machine. It’s interesting to watch.
TikTok allows for a fast and easy way to create fun videos. Turn this into a way to draw in patients to your location by providing background information or sharing what you do. By providing insight into what your job is like and what it involves, you can reach a much larger audience.
9. Use Hashtags
Hashtag #pharmacytech on TikTok
Here’s a simple example. On TikTok, the #pharmacytech hashtag has more than 18,000 links. That’s a great way to get your site tracking.
When the time comes to post your content, incorporate hashtags related to that content in the post. Hashtags work a lot like keywords in helping to sort through the filler to get to the specific topics needed.
10. Become a Person
Channel by AbrahamThePharmacist on Youtube
While you’re a medical professional, you still want to be sure your audience and prospective clients are able to see you as a real person. Your personality shines. Your viewpoints are easily understood.
At AbrahamThePharmacist above, the author creates on-topic content for a YouTube channel. That channel has over 609,000 followers.
Social media is a tool that every small, local pharmacy and pharmacist entrepreneur needs to have in place. Allow it to provide opportunities to engage with your audience and build your brand.
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