How to Set Up Google Business Profile for Moving Companies (Quick Guide)

Did you know that 84% of homeowners use Google before choosing a home service provider such as a moving company? If your business isn’t showing up in those searches, chances are potential clients are booking with your competitors instead.

84% of homeowners use Google before choosing a moving company

A Google Business Profile (GBP) is one of the most powerful - and free - tools to help local customers find and trust your moving business. In this quick guide, we’ll show you how to set up your GBP step by step, along with optimization tips tailored specifically for movers.

And once your profile is live, you can connect it with social media management apps like Hookle to keep your Google and social channels active from one place - saving you time so you can focus on moving boxes, not chasing posts.

Table of Contents

1. What is Google Business Profile?

2. Why GBP Matters for Moving Businesses

3. What You Need Before You Start

4. Step-by-Step: Setting Up Your Google Business Profile

5. Profile Optimization Tips for Moving Businesses

6. How to Keep Your GBP Fresh & Active

7. Manage Google and Social Media Together

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1. What is Google Business Profile?

Before we get into the setup, let’s quickly cover what Google Business Profile actually is.

GBP is Google’s free business listing that lets you control how your moving company appears in Search and Maps. For movers, that means showing up when someone searches “moving company near me” - complete with your phone number, hours, service area, photos, customer reviews, and even updates like seasonal promotions or moving tips.

Business Profile is moving firm’s digital storefront on Google

In other words, your Business Profile is your digital storefront on Google - helping local customers find you, trust you, and book your moving services with confidence.

2. Why GBP Matters for Moving Businesses

For most people, the search for a moving company starts the moment they realize they need to pack up and relocate - and guess what? They head straight to Google. And it’s usually easy to predict who they’ll book first: the mover with strong reviews and clear, up-to-date information.

A complete and optimized Google Business Profile helps your business appear in local searches and makes a great first impression when customers need you most.

• Boosts local visibility - Show up when people search “moving company near me” or look for relocation services in your area.

• Builds trust - High-quality photos, positive reviews, and accurate details give customers confidence before they book.

• Drives bookings - GBP integrates with Google Maps, making it easy for people to call, message, or get directions instantly.

3. What You Need Before You Start

You’ll set up your profile much faster if you have these details ready:

• Moving company name (exactly as you want it displayed)

• Address or service area

• Phone number & website

• Logo and branding assets

• High-quality photos (your team on the job, branded trucks, packing supplies, before-and-after shots, exterior signage)

• List of services (local moves, long-distance moves, packing/unpacking, office relocations, storage solutions, etc.)

4. Step-by-Step: Setting Up Your Google Business Profile

Follow these simple steps to get your profile up and running. Don’t have a Google Business Profile yet? No worries - it’s free, and you can create one in minutes right here.

1. Go to business.google.com and click “Manage now”.

2. Enter your business name and select your category: Moving Company

3. Add your business location or service area.

4. Enter your contact details.

5. Verify your business (by postcard, phone, or email).

6. Upload your logo and at least 5 photos.

7. Set your opening hours.

Add a keyword-rich description (e.g., “Trusted moving company in [City] offering local moves, long-distance relocations, packing/unpacking, and storage solutions”).

5. Profile Optimization Tips for Moving Businesses

Once your profile is live, fine-tune it to attract your ideal customers. For example, Wildcat Movers - Dallas has a well-optimized profile with professional photos, clear service details, and strong customer reviews that speak for themselves.

• Set “Moving Company” as your primary category, then add secondary categories like Mover, Relocation Service, or Storage Facility to stand out from competitors.

• Upload photos of your team on the job (with consent), your branded moving trucks, packing materials, and before-and-after shots of successful moves.

• Use the Q&A section to answer common questions (e.g., “Do you offer long-distance moves?” or “Can you provide packing and unpacking services?”).

• Share updates like seasonal moving tips, discounts for weekday bookings, or promotions for storage add-ons.

• Highlight specialties such as office relocations, eco-friendly moving supplies, long-distance moves, or same-day service.

6. How to Keep Your GBP Fresh & Active

A stale profile makes your moving business look inactive. Keep it updated to show customers you’re engaged and available:

• Post updates with moving tips, seasonal offers, or company news.

• Upload new team or job-site photos regularly.

• Respond to all reviews - especially negative ones - to show you listen and care.

• Update opening hours during holidays.

• Link your socials to your GBP for consistent visibility.

• Check GBP insights to see how customers are finding and contacting your business.

You can update your profile manually on Google, or save time with scheduling tools that let you post to Google and your social channels in one go. Let’s talk about that next.

7. Manage Google and Social Media Together

Managing your Google Business Profile doesn’t have to be a leaky, time-draining task. With the right scheduling tool - like Hookle - you can post updates, share news, and respond to feedback across Google and all your socials from one simple app.

A well-maintained Google Business Profile is one of the easiest ways to attract new customers and build trust in your community. By keeping it active, your moving business will stay visible whenever someone searches for local movers, relocation help, or packing services.

With Hookle, you can manage GBP and socials in one easy app

With Hookle, you can connect your moving company’s Google Business Profile, Facebook, Instagram, and more - and manage everything in one easy app. Schedule posts, get AI-powered content suggestions tailored to your business, and keep your online presence flowing without the hassle.

Don’t just take our word for it - try it yourself. Download Hookle free today and see how easy it is to keep your online presence up to date.