Updated: Nov 14
Photo by cottonbro studio via Canva
It’s no secret that TikTok has taken the world by storm. This short-form video platform has become a major marketing tool for entrepreneurs and small business owners who are using it to reach a wide variety of audiences, increase engagement, and build brand awareness.
So if you’re ready to get more views on TikTok, our team of experts at Hookle has got you covered. In this article, we’ll cover 10 key tips to success on TikTok to help you grow your small business presence online.
1. Understand the TikTok Algorithm
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Understanding the TikTok algorithm is key for businesses wanting to succeed on the platform.
The main factor in TikTok's algorithm is its ‘For You’ page, which is tailored to each user based on their preferences and viewing history.
Pay attention to what type of videos perform well and focus on creating similar
This means that if a user watches one type of video, they are likely to see more videos like it as part of their personalized feed. Businesses should therefore pay attention to what type of videos perform well for them and focus on creating similar content to maximize reach.
2. Create a Content Strategy
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Creating a content strategy is essential for businesses to get the best out of their TikTok campaigns. The first and minimum step in this process should be creating a content plan that outlines what type of videos you want to create, when they will be posted, and how often.
Define at least what type of videos you want to create, when they will be posted, and how often
This helps ensure consistency across all posts and allows you to track progress as you scale your TikTok audience.
3. Create Content That Resonates With Your Audience
Video by @anna.digital.factor on TikTok
This creator is a great example, as she has a clear understanding of her target audience of women who want to leave their 9-5 jobs and start digital marketing. Her videos get thousands of views each time and often go viral, as she touches on their pain points and the solution to them in all of her content.
Creating content that resonates with your audience is essential for small business owners to succeed when it comes to TikTok marketing. Understanding who your target demographic is and what type of content they are interested in should be the first step when planning your campaign. Knowing your audience like the back of your hand will help increase your TikTok views when you create content that speaks to them directly.
4. Be Authentic
Video by @luxehomedecorltd on TikTok
This small business owner shows up authentically on TikTok by creating a video that shows her most challenging order to date.
Being authentic is an essential element for businesses wanting to succeed on social media
Being authentic is an essential element for businesses wanting to succeed on social media — especially TikTok. When creating content, it’s important to stay true to your brand and showcase the values that make it unique. Authenticity should be reflected in both visual elements as well as narrative within videos. This will help you build a strong connection with viewers as they get a better understanding of what makes your business stand out from others in its industry.
5. Do Hashtag Research
Video by @cesocialco on TikTok
Utilizing the right hashtags to reach your target demographic helps ensure content reaches its intended viewers while also increasing visibility across the platform. This can be done by researching relevant trends within your industry, as well as what types of posts are currently trending on TikTok.
To maximize effectiveness, focus on hashtags that accurately describe your video
When it comes to hashtag usage, less is more. Using excessive amounts of unrelated tags will only make it difficult for users to find content related to their interests which can reduce your visibility. To maximize effectiveness, focus on creating concise hashtags that accurately describe videos posted. This increases your chances of appearing in search results when users look up particular terms associated with your brand, product, or service offerings. Cesocialco has created an excellent tutorial for you to find popular hashtags for your small business. She recommends using tools like copy.ai and Facebook Business Tools to research trending keywords for your particular niche and streamline the process.
6. Engage and Reply to Comments
Video by @unicuteco on TikTok
This entrepreneur is an excellent example of what to do when engaging with her followers. She responds to every single comment and answers questions about her product, which helps boost engagement and gain more views.
By responding to feedback from viewers, your small business can show appreciation to your loyal customers while also better understanding what type of content resonates best with your target demographic. Engaging with followers also helps build trust between your brand and consumers — creating strong relationships that lead to higher engagement levels.
Focus on meaningful conversations that help further the conversation around topics covered in campaigns or relevant trends within the industry.
7. Explore Different Content Types
Video by @jakepolino on TikTok
Behind-the-scenes video like the above is great for getting more TikTok views. They provide an inside look at your company’s operations, giving viewers a better understanding of how things work while also allowing them to get a glimpse of unique aspects that make it stand out from competitors. You may even want to consider creating a “Day in the Life” video as this small business owner did (it went viral!). This can show the day-to-day activities that are happening within your organization and help build trust.
Exploring different content types is a great way to engage with followers on TikTok and increase viewership rates.
8. Use Popular Music and Jump on Viral Trending Audio
Photo by @thathotaudio on TikTok
Be sure to follow creators who post trending audios so you can take the guesswork out of what songs to use.
Using popular music and jumping on viral trending audios can be a great way to increase your TikTok views. Leveraging current musical trends helps businesses capture the attention of viewers as they’re already familiar with the song playing in the background. This not only makes it easier to connect with desired audiences but also increases your chance of content being shared amongst friends or family members — leading to higher engagement levels.
9. Leverage Automated Social Media Planners
Photo by Hookle
Leverage social media planners such as Hookle which is a user-friendly app designed for streamlined TikTok marketing, offering a convenient hub to oversee your business's various social networks efficiently.
Hookle's Planner module allows you to effortlessly strategize, share, and automate content
Catering to the needs of busy entrepreneurs and small business proprietors, Hookle's Planner module allows you to effortlessly strategize, share, and automate content across all your social media platforms using a single, seamless interface.
10. Create a Lot of Content and Use AI
Hookle AI Smart Content Suggestion
Creating a substantial amount of content is key. TikTok suggests posting 1-4 times per day, and to maintain growth and momentum, it's beneficial to share content frequently.
One effective strategy is to batch-create content, ensuring you have a surplus to post for a week or two before requiring more. At a minimum, aim to post daily, and if possible, increase your posting frequency to maximize your TikTok account's views. Consider utilizing a social media content calendar to plan your TikTok content in advance for added organization.
Generating ideas can be challenging, but AI tools like ChatGPT and Hookle can assist. ChatGPT helps you create content across various topics and offers ideas for your next posts. Hookle, on the other hand, not only automates your posts but also generates compelling social content and captions with a single click. These tools are a huge time-saver.
Ready to Get More Views on TikTok?
Photo by Hookle
Ready to increase your TikTok views? Implement the tips and examples mentioned above, covering everything from setting up your content strategy to being authentic and posting frequently.
Remember to explore AI-powered tools, such as Hookle, to effortlessly enhance your business visibility. Simplify content creation, schedule posts efficiently, and connect with your audience. Download Hookle now and boost your TikTok presence today!