Photo by Ron Lach via Canva

Shortcuts

1. Connect Through Educational Content

2. Chronicle Your Business Journey

3. Present Your Expertise

4. Reveal Behind-The-Scene Moments

5. Employ News and Trends

6. Show Off Production Processes

7. Convey Gratitude

8. Incorporate Challenges

9. Bring in Some Fun

10. Collaborate with Influencers

Bonus tip 💡: Save Time by Scheduling Your TikTok Content

With its tremendous growth, TikTok has become an integral part of social media marketing, captivating over a billion active users monthly. Since its inception in 2017, this engaging app has evolved from merely focusing on micro-videos to being an essential platform for individuals, freelancers, and businesses for social media management.

With a good TikTok strategy, entrepreneurs and small business owners can enhance their social media strategy to engage their audiences. Here are ten innovative TikTok content ideas that serve as excellent TikTok examples to augment your brand's social media marketing.

1. Connect Through Educational Content

Video by jeeves_ny on TikTok

TikTok is a vibrant platform for engaging and enlightening your audience with bite-sized video content. Educational content on TikTok, such as explaining a process or providing useful industry tips, can be very effective for social media marketing.

The added value of educational content is inevitable. The trend of "edutok", where knowledge is imparted in a fun and exciting way, has taken over TikTok, making it a go-to platform for learning new skills or gathering new information.

2. Chronicle Your Business Journey

Video by pierce_woodward on TikTok

Through TikTok marketing, sharing the journey of your small business can humanize your brand, resonating with your audience. Your TikTok strategy can incorporate videos ranging from business inception to recent milestones, creating engaging content for your followers.

This transparency allows followers to really connect with your brand, establishing a sense of trust and brand loyalty.

3. Present Your Expertise

Video by thep00lguy on TikTok

TikTok marketing can effectively showcase your business expertise. By sharing videos of your services, experiences, or knowledge, you can grow your following and your brand's visibility on the social media platform.

Whether you’re a fitness expert demonstrating impressive workouts or a chef showcasing culinary skills, TikTok is a perfect place to present your expertise and stand out from the crowd.

4. Reveal Behind-The-Scene Moments

Video by erinndubs on TikTok

Behind-the-scenes content allows for transparency and authenticity in your brand's social media management. Using TikTok to disclose such moments can create a relatable and personable social media marketing strategy.

Such content breaks down corporate walls and allows viewers an authentic glimpse into your business operations, making them feel more connected with your brand.

5. Employ News and Trends

Video by duolingo on TikTok

TikTok's relevance in current news and trends provides timely content for your audience. Incorporating these trends into your TikTok marketing strategy can accelerate your brand's exposure and engagement on the platform. Leveraging trending hashtags or popular music can significantly increase your content's visibility and make your brand a part of the larger conversation.

6. Show Off Production Processes

Video by victoriaroseadrian on TikTok

Production process videos can be a valuable element within your TikTok strategy, especially for businesses selling tangible goods. They offer your followers an insider's perspective and a deeper understanding of your products. Such videos are particularly relevant for businesses conveying the high-quality materials or craftsmanship that goes into their products.

7. Convey Gratitude

Video by werenotreallystrangers on TikTok

Expressing gratitude to your social media followers contributes positively to brand engagement on TikTok. A heartfelt message or a 'thank you' video can incentivize user interaction and foster a stronger connection with your audience. It's an effective way of showing appreciation for your followers' support and maintaining a positive brand image.

8. Incorporate Challenges

Video by operamericano on TikTok

TikTok challenges are innovative facets of social media marketing strategies. They can significantly increase brand visibility and user engagement, serving as effective methods for boosting your brand recognition.

Challenges provide a fun and interactive way for your audience to engage directly with your brand. Plus, if your challenge garners enough participation, it could end up on TikTok’s trending page, drastically increasing your brand exposure.

9. Bring in Some Fun

Video by jalaiahharmon on TikTok

TikTok thrives on fun and engaging videos. So, incorporating entertaining content into your TikTok marketing strategy can make your social media management approach more appealing. This keeps your followers entertained while still connecting them with your brand, maintaining a balance between amusement and information.

10. Collaborate with Influencers

Video by terrycrews on TikTok

Incorporating influencers into your TikTok strategy can expand your brand's reach on the social media platform. Influencers aren't just for big brands; even small businesses can leverage them. Micro-influencers are particularly effective and cost-effective for small business owners.

Influencer collaborations can offer fresh and engaging content, amplifying your brand exposure, and leading to increased user interaction. It's a great way to tap into an already-established audience and gain credibility quickly.

Save Time by Scheduling Your TikTok Content

Photo by Hookle

From behind-the-scenes content to engaging challenges, there are several ways to utilize TikTok in your social media marketing strategy. In essence, TikTok is an ideal platform for creative expression, customer engagement, and brand visibility. To create a captivating TikTok presence, brands must find a balance between promotional content and entertainment, providing real value to their followers.

Implementing a tool like Hookle for your social media management can consolidate your social media accounts into one dashboard, simplifying your efforts for a holistic social media marketing approach. You can effortlessly manage your TikTok content with Hookle's scheduling feature. Take the stress out of posting on TikTok by planning and automating your uploads. Save time and maintain a consistent online presence with Hookle.

Download Hookle today and try it yourself - happy TikToking!