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How to Become a Small Business Social Media Manager in 6 Steps


Become a Small Business Social Media Manager in 6 Steps  - a girl with a smartphone

Photo by bruce mars on Unsplash


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It goes without saying that all entrepreneurs need to understand the power of social media management.


Without large advertising budgets, social media marketing is essentially the best way for a small business to connect with its clientele - these platforms are often free and readily accessible.

It goes without saying that all entrepreneurs need to understand the power of social media management

Indeed, small business owners shouldn't skimp on their social media presence because the world is more connected than ever before.


Social media marketing may seem very daunting at first, but once you break it down into a series of small steps, it'll quickly become evident that it's not as bad as it seems. Being a social media manager is actually very rewarding due to your daily connections with other people as well as the high degree of task variety!


So how do we professionally manage our social media presence? We've prepared six easy steps that you can follow:


1. Diversify Your Communities

Social Media Manager - Diversify Your Communities

The first step is not only to create your actual social media communities but also to make sure that you are on as many platforms as possible.


Setting up business accounts such as LinkedIn pages or Facebook pages is super easy, and a tech-savvy social media manager could probably establish a presence on more than a dozen social media platforms in a single workday. If you aren't reaching a large number of potential customers, then you really aren't trying.

Setting up business accounts such as LinkedIn pages or Facebook pages is super easy

Some prioritization is for the best, of course. A business geared toward artistic endeavors may want a presence on Etsy and Pinterest, whereas a construction firm may not get as much value there. It would be wise to discuss potential diversification strategies with your colleagues. Always have a game plan in mind.


2. Sharpen Your Skills

Social Media Manager - Sharpen Your Skills - Pencil

Photo by Jess Bailey on Unsplash


The framework of your social media empire is established, and you've cast a wide net. What now? It's time to look intrinsically.


Social media managers must have a wide variety of soft and hard skills in their arsenal, such as emotional intelligence, video editing, networking, visual design, writing, and much more.

A good social media manager is versatile; this will save a small company thousands of dollars in commissioning specialized workers

It's not exactly the kind of career that favors specialization or putting all your eggs in one basket. Some of these skills can be practiced on the job, while others will require attending seminars or lectures geared toward self-improvement.


Why is it important to strengthen your skillset?


A good social media manager is versatile; this will save a small company thousands of dollars in commissioning specialized workers. A social media manager who can design their own videos, write copy, or even run a website will allow the company to channel that payroll expense into other areas.


3. Learn About Your Clientele