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Bonus tip 💡: Schedule Your Father’s Day Posts Today!
Father’s Day is coming up on Sunday, June 18, representing a great opportunity for entrepreneurs and small business owners to boost social media engagement.
Note that Father's Day is celebrated on different dates in different regions. Here are the general dates for Father's Day in some regions:
United States: It is celebrated on the third Sunday of June (June 18th in 2023).
Canada: It is also celebrated on the third Sunday of June (June 18th in 2023).
European Union: The dates vary by country. For example, in the UK and France, it is also celebrated on the third Sunday of June (June 18th in 2023). However, in Germany, Father's Day is observed on Ascension Day, which changes each year.
Please note that these dates may vary slightly depending on the specific country or region.
Father’s Day represents a great opportunity to celebrate their vital work
If your audience base is brimming with proud dads, Father’s Day represents a great opportunity to celebrate their vital work and ensure they feel an emotional connection with your brand. For businesses with younger audiences, social posts are great for reminding followers to buy a special gift for their father or grandfather – preferably from your store!
So, how should small business owners maximize the success of their Father’s Day posts? To get you started, we’ve put together six easy social media strategies designed to leave a lasting impression on dads and their kids.
1. Run a Father’s Day Competition
Photo by Youth Tree Organics on Twitter
One of our favorite social media business tips is to organize a fun competition, allowing your followers to win some of your company’s fantastic goods and services for their dads. By offering your customers the opportunity to win free stuff in exchange for likes and shares, you’ll quickly boost engagement and get as many eyes on your brand as possible.
Offer your customers the opportunity to win free stuff in exchange for likes and shares
This Father’s Day post from Youth Tree Organics, for example, showcases the brand’s unique selling point – premium pampering boxes – using an attractive ad designed to catch the eye.
2. Encourage Followers to Share Their Stories
Photo by Anna Shvets
Father’s Day is all about provoking fond memories of our fathers and grandfathers, so it’s a great time to start tugging at your customers’ heartstrings. You could, for example, get your CEO to post an adorable baby picture of themself with their father, encouraging followers to do the same.
Similarly, you could ask audience members to share their funniest or most treasured memories. While you may wish to link the campaign to some of your goods or services, this isn’t strictly necessary. The engagement alone is likely to boost profile views and enhance brand recognition.
3. Celebrate Fatherhood in All Its Forms
While Father’s Day is a time for celebration and joy, it can also provoke complicated feelings in your audience members, especially if they have a difficult family history. One way to reach out to these followers and demonstrate your brand’s awareness of social issues is to celebrate forms of fatherhood that aren’t bound by biology.
A few years ago, for example, Budweiser launched a campaign celebrating the role of stepfathers play in people’s lives. Recognizing stepfathers, grandfathers, uncles, older brothers, godfathers, and other father figures in your posts is a great way to be as inclusive as possible and generate meaningful conversations.
4. Post a Handy Gift Guide
Photo by EasyPrint on Twitter
It’s notoriously difficult to buy gifts for men, especially if they appear to have everything they could ever want. Fortunately, it’s possible to solve your customers’ gift-giving dilemmas while boosting your profits using a simple social media strategy. Simply showcase your goods and services as examples of perfect Father’s Day Gifts!
Showcase your goods and services as examples of perfect Father’s Day Gifts!
Easyprint Ireland, for example, posted a selection of potential ideas to get their audience’s creative juices flowing. If you want to take things further, why not post daily gift ideas from your online store, starting a couple of weeks before the big day?
In so doing, you’ll maximize the number of people who view your posts, while showcasing a range of your best products. Just remember to use consistent hashtags and provide clear calls to action so your customers know how to access your offerings.
5. Offer Discounts And Promotions
Photo by Escape Live on Twitter
Drive customers to your website and supercharge sales by posting Father’s Day discounts on your social channels. Single-day or short-term promotions are great for creating a sense of urgency in customers and encouraging them to make speedy purchases.
Other tips for driving sales include adding ‘siren’ emojis and, if possible, demonstrating how your goods or services promote family bonding – as shown in the following post from UK-based adventure business Escape Live.
6. Break Down Gender Stereotypes
Video by Honda on Instagram
Finally, appeal to the modern dads of the world by celebrating everything they do to bring up the next generation. Long gone are the days when dads were expected to earn wages while moms stayed at home to look after the kids.
Long gone are the days when dads were expected to earn wages while moms stayed at home
Recognizing increased gender parity is a great way to develop emotional bonds with your audience and build brand loyalty. If you’re wondering what this might look like, check out Honda’s inspiring Instagram post about fatherhood in the twenty-first century…
Schedule Your Father’s Day Posts Today!
Photo by Hookle Calendar
As you can see, there are tons of great ways to make the most of Father’s Day and kickstart genuine conversations among your followers.
One last final tip. Do you want to ease your workload and simplify your social media marketing? This is where the AI-powered Hookle app comes in. Effortlessly generate posts with AI, schedule and publish them across multiple networks with one mobile app.
Before you start scheduling new posts, just remember to be sensitive about how Father’s Day may affect your followers and be proactive about responding to followers throughout the campaign.
Explore these tips and try Hookle today - happy scheduling!