11 Powerful Social Media Tips For Veterinary Practices
- Hookle
- Mar 10, 2023
- 6 min read
Updated: Oct 20
In this blog we explore powerful tips you can use to improve your social media marketing and reach more of your desired audience as a modern vet. Plus, we’ll show you how to effortlessly publish posts across all your social platforms using smart, time-saving tools like Hookle.
Table of Contents
Bonus Tip 💡: Schedule Your Veterinary Practise Posts
Social media has become an essential part of the modern veterinary practice for every veterinarian today. It gives you the ability to connect with new clients, build a loyal following, and increase credibility.
However, implementing social media can often be overwhelming for veterinarians who are wearing multiple hats. Let's dive straight into the tips!
Why Is Social Media Important For Veterinary Practices?
The veterinary community is growing rapidly on social media - and it’s easy to see why. In the United States alone, 69 million households reportedly own at least one dog, according to Statista. Cats and freshwater fish rank second and third, respectively. Bottom line: People love their pets.
To reach these pet owners as a vet and increase awareness for your veterinary practice, you’ll need to make social media marketing a part of your strategy. It’s one of the best ways to connect with clients, build a community around your brand, and drive traffic to your website.
To reach pet owners you’ll need to make social media marketing a part of your strategy
To make the most of social media, veterinarians need to use a combination of inspirational, educational and engaging social media content. Original content that’s relevant to your practice and your audience will help you reach more of your local audience and get people (and their pets) through the doors of your veterinary practice.
In general, the veterinary practices that do the best on social media are those that create original content that is relevant to their practice and its audience. Real photos of your clients, their animals, your staff, and your practice will help you create buzz around your practice.
With consistent posting at least three times a week on platforms like Instagram, Facebook, Google Business, and TikTok, you can build your following and make the most of social media marketing as a veterinarian.
Social Media Marketing Tips for Your Veterinary Practice
As you determine the best mix of content for your social media pages, the following tips will help you generate social media content ideas. Focus on creating value for your audience with authentic, original content, and you’ll be able to build a following and create a buzz in your local community.
1. Craft Engaging Content
As a vet, you have a lot of responsibilities on your plate, and social media marketing is one of them. The fact is that creative posts are important to engage your followers. But sometimes it's not easy to come up with ideas. This is where the Hookle app comes in.
Hookle's AI generates high-quality posts for your veterinary practice with a click. The app also publishes posts to all your social channels in one go.
Hookle's AI generates high-quality posts for your veterinary practice with a click
That's a massive time saver as you don't need to come up with ideas yourself and switch between all the different social platforms constantly. Try out Hookle app yourself.
2. Share Cautionary Content
The Veterinary Secrets nailed it on Instagram above! Pet owners always want to know the best ways to keep their fur babies safe. Educational posts that warn about toxins and other dangers to pets allow you to be a source of help to your audience.
Educational posts allow you to be a source of help to your audience
They’ll think of you anytime they have a question about potential toxins and rely on you as a voice of caution for your pets.
3. Provide Helpful Resources
Many pet owners are looking for resources to help them pay vet bills, adopt or foster a pet, or learn more about their animal companions. Be a source of support and help by letting your audience know about any helpful resources available to them. Just like the example from Dr Lisa Lippman as shown above.
For instance, if you know of ways to help clients pay their vet bills or find local training, you can provide them with that information.
4. Show a Day in the Life
As a vet, like Doctor Xander above, your days probably look different from one to the next. Show your followers what you’re up to by snapping a real-life photo of yourself in or outside of your practice.
Even better is if you have a furry friend of your own to show off in photos - so you can give a glimpse into life as a vet who can relate to the ups and downs of being a pet parent.
5. Celebrate Holidays
The Vet Lo Robinson shared an awesome example of a Valentine’s Day post on Instagram - a perfect mix of creativity and care!
Every holiday is a great opportunity to share funny, inspiring, or educational content on your social pages. Whether it’s a national “pet” holiday like National Spoil Your Dog Day or a traditional one like Valentine’s Day, themed posts can keep your followers engaged and entertained.
You can even use holidays to raise awareness - for example, reminding your audience to keep chocolates away from dogs or sharing tips to help pets stay calm during fireworks on the 4th of July.
6. Showcase Your Patients
You see adorable pets all day long in your veterinary practice. With their owners’ permission, you can snap photos and videos of them and post them on your social media pages. This is also how Dr Danny Sack did above.
Whether you want to simply post a cute photo of a puppy or educate your audience about pet health issues, your patients provide an ongoing source of inspiration.
7. Post Videos
Video content is huge, especially on platforms like Instagram and TikTok. Create short videos that answer a question or let you offer a few words of advice, and post them with relevant hashtags and captions.
Look for trends you can capitalize on like “5 Things I Would Never Do With My Dog” It’s sure to spark engagement and conversations around the topic - just like The Friendly Vet did above!
8. Post Content for Future Vets
Veterinarians like The Tiny Egyvet looking to break into the field will appreciate any tips and advice you have for getting started with a veterinary practice. Whether it’s recruitment tips for a new grad or advice on opening your doors for the first time, you can be a source of help and inspiration for vets of the future.
9. Get Real
The gritty, authentic version of you will always win on social media. Share a selfie with a caption that tells your story - who you are, how you got here, the challenges you’ve faced, and how you’ve overcome them. Steph Vetmed shows a great example of this above!
Some vets also partner with brands and tag them in their posts to boost exposure and reach even more pet lovers.
10. Post Exotic Pet Photos and Videos
Everyone loves a puppy or a kitten, but how about those exotic pets? There are plenty of people who would love to see the turtles, birds, chinchillas, rabbits, snakes, ferrets, and other animals that don’t always get the spotlight!
Just like Exotic Pet Vet did on Instagram, tell your followers a few fun facts, share an engaging video, and let people know you treat a variety of animals.
11. Show Off Your Team
Photo by drbelindathevet on Instagram
Your team is what makes your veterinary practice thrive - so don’t forget to celebrate them on social media! Dr. Belinda The Vet shows a great example of this above.
Whether it’s a group photo or individual spotlights of your team members, these posts go a long way in boosting morale and showing your audience what an amazing team you have behind the scenes.
Schedule Your Veterinary Practise Posts
With these tips in mind, you should be able to grow your following on social media and increase engagement with clients and referral sources while building a solid reputation as an expert in your field.
To make the job even easier, try incorporating social media scheduling app like Hookle. Our AI-powered platform makes it easy for veterinary practice owners and entrepreneurs to manage their social media content on all major social media platforms and generate content in one mobile app.
Don't just take our word for it - try it yourself. Download Hookle free today and get started with planning, publishing, scheduling, and auto-generating posts from one sleek dashboard.
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