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7 Tips to Make Social Media Marketing Easier for Small Businesses


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Social media is an important part of any business’s marketing strategy — so much so that 96% of small-business owners use it as a marketing tool.

Social media is an important part of any business’s marketing strategy

But if you’re a small business owner, you know it can be difficult to find time for social media in your already packed schedule. Fortunately, there are plenty of tools out there that can help automate parts of the social media process, freeing up your time.


Here are seven simple social media small-business tips that can help busy entrepreneurs like you make the most of social media so you can focus on running your business and still have a personal life.


1. Automate Content Creation With AI Tools

Automate-Content-Creation-With-AI-Tools

Have you ever wondered how some brands seem to have an endless stream of content going out? And what about those times when they’re posting at all hours, even when no one is awake to see it? They might be using AI to automate their social media marketing.

With Hookle, you can let AI generate engaging content and automate the publishing of your posts

AI tools, such as ChatGPT and OpenAI, utilize sophisticated algorithms to produce content. These tools can be used independently or in conjunction with AI-powered scheduling apps like Hookle, which takes your social media marketing game to the next level. With Hookle, you can let AI generate engaging content and automate the publishing of your posts.


It’s the definition of easy social media, and it can be a great way for entrepreneurs with limited time and money to create professional-looking content with minimal effort.


2. Create a Solid Marketing Strategy

Social-Marketing-Strategy

Photo by aydinynr via Canva


A social media marketing strategy is essential for achieving your business goals. It’s the roadmap that takes you from where you are today to where you want to be tomorrow.

A good social media marketing strategy should be based on your company’s goals and values

A good social media marketing strategy should be based on your company’s goals and values, as well as those of your customers. It gives you the laser focus and direction you need to accomplish any goal, from growing your social media following and generating leads to converting leads into paying customers.


In addition to being based on solid research into what works best in your industry, a good social marketing strategy should also consider your particular target audience. You’ll want to know factors like demographics, average household income, preferred platforms, and typical devices from which they access your content (oftentimes, it’s from mobile).


3. Share Helpful Content Regularly