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Social media is an important part of any business’s marketing strategy — so much so that 96% of small-business owners use it as a marketing tool.
Social media is an important part of any business’s marketing strategy
But if you’re a small business owner, you know it can be difficult to find time for social media in your already packed schedule. Fortunately, there are plenty of tools out there that can help automate parts of the social media process, freeing up your time.
Here are seven simple social media small-business tips that can help busy entrepreneurs like you make the most of social media so you can focus on running your business and still have a personal life.
1. Automate Content Creation With AI Tools
Have you ever wondered how some brands seem to have an endless stream of content going out? And what about those times when they’re posting at all hours, even when no one is awake to see it? They might be using AI to automate their social media marketing.
With Hookle, you can let AI generate engaging content and automate the publishing of your posts
AI tools, such as ChatGPT and OpenAI, utilize sophisticated algorithms to produce content. These tools can be used independently or in conjunction with AI-powered scheduling apps like Hookle, which takes your social media marketing game to the next level. With Hookle, you can let AI generate engaging content and automate the publishing of your posts.
It’s the definition of easy social media, and it can be a great way for entrepreneurs with limited time and money to create professional-looking content with minimal effort.
2. Create a Solid Marketing Strategy
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A social media marketing strategy is essential for achieving your business goals. It’s the roadmap that takes you from where you are today to where you want to be tomorrow.
A good social media marketing strategy should be based on your company’s goals and values
A good social media marketing strategy should be based on your company’s goals and values, as well as those of your customers. It gives you the laser focus and direction you need to accomplish any goal, from growing your social media following and generating leads to converting leads into paying customers.
In addition to being based on solid research into what works best in your industry, a good social marketing strategy should also consider your particular target audience. You’ll want to know factors like demographics, average household income, preferred platforms, and typical devices from which they access your content (oftentimes, it’s from mobile).
3. Share Helpful Content Regularly
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Sharing content that is helpful to your audience is a great way to build trust and credibility. If you’re sharing something that’s relevant, informative, and entertaining, then it's likely that people will want to follow your social media accounts.
That’s especially true of video content, with some 93% of brands saying they have earned new business as a result of posting videos on social media.
It’s also important to vary the type of content so as not to become boring, spammy, or repetitive for anyone following you on any given platform. Find a balance between promotional and non-promotional content, with a greater focus on providing value. The more you do so, the more likely people will be to consider doing business with you.
4. Don’t Rely on Automation Alone
ChatGPT, OpenAI, and other AI tools are great ways to save time, but they are not a substitute for human interaction. You still need to be present in the social media space and monitor what’s going on with your brand. Automated posts can be impersonal and can come off as spammy, so make sure you have a real person reviewing and curating these messages so they have a human touch and reflect your brand.
You still need to be present in the social media space and monitor what’s going on with your brand
Moreover, automation can have the unintended result of disconnecting small-business owners from their customers. If you have only automation running your social accounts, you could miss out on opportunities to participate in conversations sparked by your content.
Failure to respond to your audience as they attempt to engage with you will cause them to drop off your social account eventually. It also could result in some disgruntled customers if they are mentioning customer service issues in the comments section of your posts and you aren’t responding.
5. Respond to Feedback
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On that note, it’s essential that you reply to both positive comments and negative complaints. Acknowledge their feedback, thank them for their support, or offer to make the situation right if there’s a complaint.
It’s essential that you reply to both positive comments and negative complaints
Responding to negative comments can be more challenging, but it’s an important part of building trust with customers. Not only will you build trust with current and prospective customers, but you'll increase the chances of gaining referrals to new customers.
If someone has had a bad experience with one of your employees or products, use negative feedback as an opportunity for learning, be professional in your response — and make sure the same mistake doesn't happen again.
6. Use Tools to Measure Results
Hookle's Social Score
Analytics is another great way to measure your results and learn from them. You can use tools like Google Analytics and platform-specific insights to see how many people are interacting with your content, visiting your website, and ultimately making a purchase.
If you're in search of a simple and stress-free approach to tracking your social media performance, Hookle might be an ideal app for you. Hookle's Social Score feature enables you to effortlessly monitor your performance on multiple social media platforms using a single, user-friendly metric.
In addition, Hookle offers personalized guidance to improve your social media performance and increase your success across all channels.
7. Make Your Life Easier By Scheduling Posts
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Managing social media accounts can be a time-consuming task, especially when it comes to regularly creating and publishing content. However, scheduling posts in advance can make this process much more manageable.
Scheduling posts ensure that your accounts stay active and engaging
By scheduling posts, you can plan and create content ahead of time, ensuring that your accounts stay active and engaging without requiring constant attention.
Many social media management tools, such as Hookle, offer scheduling features that allow you to schedule posts for multiple platforms all in one place. By taking advantage of these tools, you can make your life easier and focus on other aspects of your business or personal life.
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Social media is a great way to connect with customers and potential customers, but it can also be time-consuming.
If you’re looking for ways to make your life easier while still staying on top of all the latest trends in social media marketing, use these social media small-business tips for easy social media management and inspiration.
And be sure to download the Hookle app to help ease the burden of social media marketing.