• Hookle Inc.

5 spookily effective Halloween social media marketing tricks


Fall is here and Halloween is right around the corner!


Are you looking for a fun, seasonal way to engage with your audience on social media and get them interested in what your business has to offer? Why not create some easy Halloween content to (pumpkin) spice up your social media platforms?


Read on for some ideas that will help you to create simple but effective Halloween-themed posts as part of your business’s social media marketing strategy.


1. Use the right keywords

A good starting point when you’re trying to come up with ideas for your Halloween social media posts is to do some keyword research. This will help you to get an idea of what your target audience wants to see and what kind of posts you can create that will be helpful or entertaining (or both) to them.


Use an online keyword research tool (Keyword Tool, Google Trends, and Ubersuggest are all good options) that will help you to see what people are looking for and what kind of topics you can center your posts around.


Searches for Halloween costumes and Halloween-themed games are often popular at this time of year. People might also be looking for Halloween movies or Halloween or fall-themed recipes.


Once you have some ideas of what people are looking for online, you can start crafting posts that address their problems and provide them with value.


2. Decorate with Halloween-themed images

It’s common for brick-and-mortar businesses to get into the Halloween spirit and invite people into their stores by decorating for the holiday. Who says you can’t do the same thing online?


By “decorating” your posts with Halloween-themed images, you can help your followers enjoy the spooky season and encourage them to engage with your posts.

By “decorating” your posts with Halloween-themed images, you can help your followers enjoy the spooky season and encourage them to engage with your posts. You might even want to consider swapping your profile picture or cover image for a more Halloween-friendly option.


Changing your logo colors temporarily to reflect the season is another way to stand out. You can simply upload a spooky picture of your team or some of your seasonal products.


Whether you want to go big or keep it simple, there are lots of ways to decorate and appeal to your Halloween-loving customers.


3. Share Halloween “tricks” and treats

When it comes to “tricks”, it’s best to not actually pull one over on your customers and social media followers. There are plenty of ways to have fun and invite them to engage with your posts, though.


Consider sharing ideas for Halloween-themed games or activities that will help them to keep their kids entertained on the days leading up to the big holiday, for example. You can also invite people to comment on your page by sharing their favorite Halloween song, movie, or a costume they wore as a kid.


These comments help to boost the visibility of your page, and they also give you a chance to connect with your audience on a deeper level. This can increase their loyalty and keep your business at the forefront of their minds moving forward.


As for treats, consider sharing some simple recipes for Halloween or fall-themed meals and treats.

As for treats, consider sharing some simple recipes for Halloween or fall-themed meals and treats. Food-themed photos are almost always a hit, no matter what industry you’re in, so don’t be afraid to incorporate them into your social media marketing strategy.


4. Offer a seasonal discount

Advertising a Halloween discount on your social media platforms is a great way to catch people’s attention and get them interested in buying what you’re selling.


You might create a post promoting a 15 percent off discount on certain fall-themed items, for example. Sharing a code that people can use on their next purchase for a limited time is also a good option.


If your goal is to drive traffic to your website and get people to purchase your products, you can’t go wrong by incentivizing them with the double whammy of a reduced price and a limited time offer.


5. Host a contest

The Halloween season presents you with the perfect opportunity to host a costume contest on social media. Lots of businesses do this every year, and many of them see significant upticks in social media engagement as well as their follower count as a result.


Invite your followers to share photos of their costumes and to tag your business in them. Then, on Halloween (or a few days before if you prefer), go through the entries and pick a few winners. The prizes could be anything from Halloween-themed goody boxes to gift certificates they can use at your business.


Bonus tip: plan ahead

When you’re putting together your Halloween social media marketing campaign, it’s important to plan ahead and map out your posts in advance. After all, it will take some extra work to create these posts and make sure they get published with enough time for people to see and engage with them (especially if you’re running a contest or hosting a giveaway).


As a small business owner, you’re a busy person, and you might be wondering now how you’re supposed to find the time to create, publish, and manage Halloween-themed social media posts on top of everything else you have to do.


Scheduling apps can be a great tool to help you streamline the social media management process.

Scheduling apps can be a great tool to help you streamline the social media management process. They can help you to post to several platforms at once, and many of them also allow you to manage posts and respond to comments all from one app. Learn more about scheduling and tips here!


Halloween social media post examples

Hopefully, after reading through these Halloween tips, you’re feeling a little more inspired about how you can incorporate the holiday into your social media posts. It might also help to see Halloween-themed social media marketing in action, though.


Here are few great examples that businesses used last year to connect with their online audience:


1. Burger King

Burger King recognized the benefit of food-themed posts and combined them with some spooky “decor” (i.e., a creepy color scheme) when they introduced the Ghost Whopper on their social media feeds last year.


2. Chipotle

Chipotle regularly crushes the seasonal marketing game, and the brand’s Halloween-themed social media posts last year were no exception. Every October, the restaurant offers the Boorito celebration with a good offer.


3. Lush

Lush Cosmetics regularly shares fun holiday posts on social media, and their Halloween posts from last year were particularly appealing. This post showcases the brand’s beeswax cleanser and positions it as a great antidote to stubborn Halloween makeup.


4. Lunar Beauty

For its Halloween-themed drip campaign for the Moon Spell Collection, Lunar Beauty (owned by Manny MUA, a YouTuber and beauty blogger) created a series of witch-themed social media posts, including this one released late in September of last year.


5. Modcloth

The clothing brand Modcloth regularly finds creative ways to get its audience excited for Halloween (and shopping with them) on social media. In October of last year, the brand showcased a variety of Halloween-themed clothing pieces throughout the month, starting with this post on October 1.


6. Nothing Bundt Cakes

Nothing Bundt Cakes is a bakery known for its delicious bundt cakes. In October of last year, they used their social media platforms to showcase a variety of Halloween-themed cakes perfect for any Halloween party. How’s that for a combination of Halloween treats and Halloween decor?



Hookle is a free tool for small businesses to publish, plan, and schedule posts across a variety of social channels. Download and try it out here or book a free demo.