Updated: Nov 11
What is Black Friday? Black Friday is the frenzied shopping day that kicks off the holiday season. Originating in the United States, it is renowned for massive discounts, doorbuster deals, and an overall shopping frenzy. Retailers slash prices, both online and in-store, leading to a shopping extravaganza that draws millions of eager shoppers seeking unbeatable bargains. It's the day when the hunt for the perfect deal becomes a thrilling adventure, marking the beginning of the festive shopping spree.
When is Black Friday?
Black Friday traditionally occurs on the day after Thanksgiving in the United States. In general, it falls on the fourth Friday of November each year. For 2023 specifically, Black Friday lands on November 24th. So, whether you're a seasoned deal-hunter or a newcomer to the frenzy, mark your calendars for this global shopping phenomenon and get ready to snag the best deals of the year.
But what if you don’t know what to post in Black Friday social media campaigns? In this guide, we’ll discuss lots of ways to spruce up your social media content for Black Friday.
1. Host a Black Friday Giveaway
Instagram Black Friday Giveaway example from The Diamond Guy
People love receiving free items, especially on Black Friday when they’re likely going to be doing a lot of shopping. So, why wouldn’t they want to receive a freebie?
Hosting a Black Friday giveaway is a great way to build engagement and customer loyalty. No matter what industry you’re in or the type of product you offer, you can leverage giveaways to attract more social media followers and build brand awareness.
Hosting a Black Friday giveaway is a great way to build engagement and customer loyalty.
Start by offering winners a tempting prize to make them join the giveaway. The prize should be relevant to your business in some way.
For example, if you’re a fitness center, you can offer winners a free yoga mat, water bottle, or even merchandise that displays your brand.
For Black Friday, The Diamond Guy, a small private jeweler, partnered with bridal brands to offer a massive prize for potential brides.
2. Put Together a Gift Guide
Many people are constantly looking for guidance when it comes to choosing holiday gifts for their friends and family. By creating a series of gift guides, you can provide your audience with valuable and helpful tips to make their gift search easier.
Then, you can attach promo codes to each gift you showcase in your guides. You can also create a sense of urgency by telling your followers to take advantage of the deal before it ends.
3. Offer Free Shipping
Photo by frender via Canva
Consumers are always looking for ways to save money. Brands like Amazon and Walmart respond to this need by offering free shipping.
So, if you’re an online retailer, you can benefit from giving your customers free shipping too. In your social media posts, you can say something like, “Black Friday Deal: Buy Now and Get Free Shipping”.
By creating a sense of urgency and giving your followers what they want, they likely can’t help but click on your offer.
4. Use Relevant, Trending Black Friday Hashtags
Photo by Hookle - social media marketing tool in your pocket
To boost your post visibility, you can use popular hashtags social media users search for during Black Friday. For example, these hashtags might include #cybermonday, #cybermondaysales, #blackfridaydeals, #blackfridayoffers, #blackfridaysales, and more.
Those are the obvious hashtags you can use, but you can take things a step further by using related hashtags.
These might include #giftsforher, #giftsforhim and #christmasgifts. People are often searching for these hashtags during Black Friday because this is when many of them do their Christmas shopping. With AI-tools like Hookle, you can use smart content suggestion to generate posts with relevant hashtags.
Brazilian business Abra Casa is a great example of a brand using hashtags to promote their deals on social media. In a 2020 campaign, they used a range of hashtags, including #blackfridayweekend, #blackfriday2020, #blackfridayshopping, #blackfridayspecials, and more.
Instagram Black Friday Hashtag example from Abra Casa
5. Write Funny Posts
Whether your deals center around Black Friday, Cyber Weekend, o Cyber Monday, you can draw attention to them by making your audience laugh.
Consider posting memes or funny pictures to appeal to your followers’ emotions.
Consider posting memes or funny pictures to appeal to your followers’ emotions. You can also poke fun at the many Black Friday pain points like “camping out” in long lines or fighting for the last item on the shelf
6. Update Your Social Media Profiles
Photo by Tero Vesalainen via Canva
Get your social media accounts ready for Black Friday by updating your profile picture and cover photo to represent the event and build awareness around your sale.
Get your social media accounts ready by updating your profile
You might also consider updating your social bios or links that point your followers to your dedicated Black Friday or Cyber Monday landing page.
7. Create Buzz Around Your Offers
Start posting about Black Friday before it even begins. You can create a series of posts that build excitement and anticipation around the event and your upcoming promotions.
For example, countdowns and sneak peeks can make your offers hard to resist once you do launch them on Black Friday. You can also ask your followers which of your products they’d like to see deals on.
Asking questions will not only boost engagement, but it’ll also make your followers curious to see if you took their feedback to heart. This means they’ll be checking back in as Black Friday inches closer and closer.
8. Offer Cyber Weekend Promotional Codes
Photo by Africa images via Canva
One of the easiest ways to promote your Black Friday or Cyber Week sales is to create promotional codes.
That’s because you can do so with the click of a button and share your code in your social media posts.
Your code might say something like, “Use the code SAVEBIG for 10% off” or “B1G1 by using CYBERWOW on our website!”
For example, you can run a promotion and use Black Friday-specific codes for the discount. Your code might say something like, “Use the code SAVEBIG for 10% off” or “B1G1 by using CYBERWOW on our website!”
9. Create a Referral Program
Referral programs are a great way to not only build awareness around your brand but also to let more people know you’re running a sale for Black Friday.
This is a win-win situation for you and your customers because you’re giving them a discount to refer other people to your business. As a result, you’re gaining new customers.
10. Participate in a Charity
Charity example of British restaurant chain Pieminister
British restaurant chain Pieminister did a great job of this by hosting a “Black Pieday Big Pie Giveaway”. For each pie they sold, Pieminister donated 100% of the profits to Shelter, a well-known organization that helps homeless people.
Promote your Black Friday deals by participating in a charity. Doing so might mean you’re stepping out of your comfort zone because technically, you won’t be gaining a profit.
However, you’ll be doing a good deed. That alone is enough to build brand awareness and trust with your customers.
Use social media planner and manager tools
Photo by Hookle
In the midst of the holiday season rush, finding time to manage all your social channels can be challenging. That's where social media planners like Hookle come in to assist.
With Hookle, small business owners can efficiently plan, publish, and schedule posts across multiple social media channels using just one app. Plus, enjoy the convenience of AI-generated content with a simple click.
As a result, you can save a significant amount of time. Interested? Download Hookle today and streamline your social media management!