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10 Black Friday Social Media Marketing Content Ideas 2023

Updated: Nov 11, 2023

10 Black Friday Social Media Marketing Content Ideas 2022

Black‌ ‌Friday‌ ‌and‌ ‌Cyber‌ ‌Monday‌ ‌offer‌ ‌brands‌ ‌great‌ ‌opportunities‌ ‌to‌ ‌generate‌ ‌brand‌ ‌awareness,‌ boost‌ ‌social‌ ‌media‌ ‌engagement,‌ ‌and‌ ‌increase‌ ‌sales.‌


What is Black Friday? Black Friday is the frenzied shopping day that kicks off the holiday season. Originating in the United States, it is renowned for massive discounts, doorbuster deals, and an overall shopping frenzy. Retailers slash prices, both online and in-store, leading to a shopping extravaganza that draws millions of eager shoppers seeking unbeatable bargains. It's the day when the hunt for the perfect deal becomes a thrilling adventure, marking the beginning of the festive shopping spree.

When is Black Friday?

Black Friday traditionally occurs on the day after Thanksgiving in the United States. In general, it falls on the fourth Friday of November each year. For 2023 specifically, Black Friday lands on November 24th. So, whether you're a seasoned deal-hunter or a newcomer to the frenzy, mark your calendars for this global shopping phenomenon and get ready to snag the best deals of the year.

But‌ ‌what‌ ‌if‌ ‌you‌ ‌don’t‌ ‌know‌ ‌what‌ ‌to‌ ‌post‌ ‌in‌ ‌Black‌ ‌Friday‌ ‌social‌ ‌media‌ ‌campaigns?‌ ‌In‌ ‌this‌ ‌guide,‌ we’ll‌ ‌discuss‌ ‌lots‌ ‌of‌ ‌ways‌ ‌to‌ ‌spruce‌ ‌up‌ ‌your‌ ‌social‌ ‌media‌ ‌content‌ ‌for‌ ‌Black‌ ‌Friday.‌


1.‌ ‌Host‌ ‌a‌ ‌Black‌ ‌Friday‌ ‌Giveaway‌ ‌

Host a Black Friday Giveaway

Instagram Black‌ ‌Friday‌ ‌Giveaway‌ example from The‌ ‌Diamond‌ ‌Guy‌

People‌ ‌love‌ ‌receiving‌ ‌free‌ ‌items,‌ ‌especially‌ ‌on‌ ‌Black‌ ‌Friday‌ ‌when‌ ‌they’re‌ ‌likely‌ ‌going‌ ‌to‌ ‌be‌ ‌doing‌ ‌a‌ ‌lot‌ ‌of‌ ‌shopping.‌ ‌So,‌ ‌why‌ ‌wouldn’t‌ ‌they‌ ‌want‌ ‌to‌ ‌receive‌ ‌a‌ ‌freebie?‌

Hosting‌ ‌a‌ ‌Black‌ ‌Friday‌ ‌giveaway‌ ‌is‌ ‌a‌ ‌great‌ ‌way‌ ‌to‌ ‌build‌ ‌engagement‌ ‌and‌ ‌customer‌ ‌loyalty.‌ ‌No‌ matter‌ ‌what‌ ‌industry‌ ‌you’re‌ ‌in‌ ‌or‌ ‌the‌ ‌type‌ ‌of‌ ‌product‌ ‌you‌ ‌offer,‌ ‌you‌ ‌can‌ ‌leverage‌ ‌giveaways‌ ‌to‌ attract‌ ‌more‌ ‌social‌ ‌media‌ ‌followers‌ ‌and‌ ‌build‌ ‌brand‌ ‌awareness.‌ ‌

‌Hosting‌ ‌a‌ ‌Black‌ ‌Friday‌ ‌giveaway‌ ‌is‌ ‌a‌ ‌great‌ ‌way‌ ‌to‌ ‌build‌ ‌engagement‌ ‌and‌ ‌customer‌ ‌loyalty.‌ ‌

Start‌ ‌by‌ ‌offering‌ ‌winners‌ ‌a‌ ‌tempting‌ ‌prize‌ ‌to‌ ‌make‌ ‌them‌ ‌join‌ ‌the‌ ‌giveaway.‌ ‌The‌ ‌prize‌ ‌should‌ ‌be‌ relevant‌ ‌to‌ ‌your‌ ‌business‌ ‌in‌ ‌some‌ ‌way.‌ ‌

For‌ ‌example,‌ ‌if‌ ‌you’re‌ ‌a‌ ‌fitness‌ ‌center,‌ ‌you‌ ‌can‌ ‌offer‌ ‌winners‌ ‌a‌ ‌free‌ ‌yoga‌ ‌mat,‌ ‌water‌ ‌bottle,‌ ‌or‌ ‌even merchandise ‌that‌ ‌displays‌ ‌your‌ ‌brand.‌ ‌ ‌

For‌ ‌Black‌ ‌Friday,‌ ‌‌The‌ ‌Diamond‌ ‌Guy‌,‌ ‌a‌ ‌small‌ ‌private‌ ‌jeweler,‌ ‌partnered‌ ‌with‌ ‌bridal‌ ‌brands‌ ‌to‌ offer‌ ‌a‌ ‌massive‌ ‌prize‌ ‌for‌ ‌potential‌ ‌brides.‌

2.‌ ‌Put‌ ‌Together‌ ‌a‌ ‌Gift‌ ‌Guide‌ ‌

Many‌ ‌people‌ ‌are‌ ‌constantly‌ ‌looking‌ ‌for‌ ‌guidance‌ ‌when‌ ‌it‌ ‌comes‌ ‌to‌ ‌choosing‌ ‌holiday‌ ‌gifts‌ ‌for‌ ‌their‌ ‌friends‌ ‌and‌ ‌family.‌ ‌By‌ ‌creating‌ ‌a‌ ‌series‌ ‌of‌ ‌gift‌ ‌guides,‌ ‌you‌ ‌can‌ ‌provide‌ ‌your‌ ‌audience‌ ‌with‌ ‌valuable‌ ‌and‌ ‌helpful‌ ‌tips‌ ‌to‌ ‌make‌ ‌their‌ ‌gift‌ ‌search‌ ‌easier.‌ ‌ ‌

Then,‌ ‌you‌ ‌can‌ ‌attach‌ ‌promo‌ ‌codes‌ ‌to‌ ‌each‌ ‌gift‌ ‌you‌ ‌showcase‌ ‌in‌ ‌your‌ ‌guides.‌ ‌You‌ ‌can‌ ‌also‌ create‌ ‌a‌ ‌sense‌ ‌of‌ ‌urgency‌ ‌by‌ ‌telling‌ ‌your‌ ‌followers‌ ‌to‌ ‌take‌ ‌advantage‌ ‌of‌ ‌the‌ ‌deal‌ ‌before‌ ‌it‌ ‌ends.‌ ‌