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January 2023 Social Media Content Calendar


January 2023 Social Media Content Calendar

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January is a month of winter and post-holiday celebrations, and we're celebrating all of the holidays and special days that come along with it!


From New Year's Day to Martin Luther King Jr. and Chinese New Year's Day, there are so many opportunities to celebrate the season and everything that comes with it.

We've got you covered with some content ideas for your business to wrap up the holidays with

Whether you're looking for a reason to stay indoors and cozy up with a good book, or you're ready to get out and enjoy the winter weather, we've got you covered with some content ideas for your business to wrap up the holidays with.


January 1st: New Year's Day

January 2023 Social Media Content Calendar - New Years Day

January 1st is New Year's Day, which is one of the most iconic days of the year. The starting point for everyone each year, New Year’s Day often symbolizes new beginnings and change.


It’s the day everyone looks forward to and collectively celebrates as we leave the past year behind and welcome the new one to look forward to. As such, it’s best to develop content on this day that surrounds concepts of newness and the benefits this brings.


Easy examples would be posts focusing on the classic New Year’s Resolution, but content around revitalization and new opportunities.


January 3rd: International Mind-Body Wellness Day

January 2023 Social Media Content Calendar - International Mind Body Wellness Day

Photo by Prasanth Inturi


Right after the new year is International Mind-Body Wellness Day, which is situated perfectly right after New Year’s Day as a reminder that you are allowed to take things slow and focus on yourself as part of the incoming year.

Often new years and resolutions can make people stressed, so focus on content around self-care and wellness

Often new years and resolutions can make people stressed, so focus on content around self-care and wellness that can allow people to better integrate with the many changes the year is bound to give.


January 4th: National Trivia Day

January 2023 Social Media Content Calendar - National Trivia Day

Photo by Sean Benesh on Unsplash


Welcoming the new year also means getting ready to learn new things about the world around you.


That’s why January 4th is National Trivia Day, celebrating all things trivia and information about your surroundings. Content on this day should focus on new niche facts that remain relevant enough for general audiences to understand.


Avoid creating trivia posts about very obscure topics but rather posts around facts surrounding commonly understood topics that might not have been explored before.


January 5th: National Bird Day

January 2023 Social Media Content Calendar - National Bird Day

Photo by Ashithosh U


This avian-themed day is best for any ornithology fans out there. Keep content witty and light, but don’t forget to include some clever informative facts about our winged friends.


Those with interests aligned with these majestic animals will surely appreciate the acknowledgment.


January 6th: Epiphany Day

January 2023 Social Media Content Calendar - Epiphany Day

Photo by John Price on Unsplash


January 6th is Epiphany, the day we celebrate the Magi's visit to the Christ child. In some cultures, Epiphany is when Santa Claus brings gifts to good children.


In others, it is the day when the Christmas tree and all the decorations are taken down. Whatever your tradition, Epiphany is a day of joy and celebration.

Whatever your tradition, Epiphany is a day of joy and celebration

You can focus your content on the religious significance of the day or on the different values espoused by the holiday itself. Center your posts on themes of giving and joy to resonate with a much wider audience.


January 9th: Law Enforcement Appreciation Day

January 2023 Social Media Content Calendar - Law Enforcement Appreciation Day

Photo by Brett Sayles


For protecting us out there and keeping our streets safe, January 9th is designated as the National Law Enforcement Appreciation Day in the US.


Content can range from the simple acknowledgment of the police’s efforts to guarantee our daily lives to specific cases of heroism and diligence amongst our men and women in blue.


January 10th: National Houseplant Appreciation Day

January 2023 Social Media Content Calendar - National Houseplan -Appreciation Day

Photo by Huy Phan on Unsplash


Even plants need a little loving here and there, which is why January 10th is National Houseplant Appreciation Day.

Even plants need a little loving here and there

This holiday is a special one for those with a green thumb as they get to celebrate those little green friends that they have inside their homes.


Content on this day can focus on the benefits of owning houseplants as well as different quick tips on caring for and cultivating these plants for those who might be new to the process.


January 11th: National Milk Day

January 2023 Social Media Content Calendar - National Milk Day

The days of milkmen bringing over bottles to our doorstep may be over, but milk itself remains a cornerstone of our diets and plays a part in many of our daily meals.


Hence, content on January 11th’s National Milk Day can be focused on milk’s enduring status as an iconic part of our daily lives, its health benefits, history, or all of the above.


January 15th: National Hat Day

January 2023 Social Media Content Calendar - National Hat Day

Photo by Ksenia Chernaya


No accessory is likely as underappreciated as a good hat in one’s wardrobe. On January 15th, celebrate National Hat Day by highlighting some of the ways to wear hats based on the weather, style choices, and more.


Retailers and fashion houses rejoice as this is the day to highlight your favorite head accessories!


January 16th: Civil Rights Day/Martin Luther King Jr. Day

January 2023 Social Media Content Calendar - Civil Rights Day Martin Luther King Jr Day

For many Americans, Martin Luther King Jr. Day is a day of service. It’s a day to volunteer at a local soup kitchen or Habitat for Humanity build. It’s a day to donate blood or collect coats for the homeless.


It’s a day to reflect on the life and legacy of Dr. King and what it means to be an active citizen in our society. This day is rightly shared with Civil Rights Day and invites marketers to focus their content on the remembrance of Dr. King and the many contributions of him and those around him toward the fight for a more equal society.


January 19th: National Popcorn Day

January 2023 Social Media Content Calendar - National Popcorn Day

Photo by Pixabay


There can be no argument that the best companion to any movie is the iconic bag of popcorn.


On January 19th, celebrate National Popcorn Day by diving into content regarding its history, how its made, and even its consumption around the world. Popcorn might surprise you to know just how long it's been consumed in history!


January 21st: National Hug Day

January 2023 Social Media Content Calendar - National Hug Day

Photo by fauxels


On bad days, sometimes all you need is a hug. Celebrate National Hug Day on January 21st by spreading the message of how helpful a hug is. There are even several research studies that propose the actual physical benefits of hugs in our daily lives.


January 22nd: Chinese New Year

January 2023 Social Media Content Calendar - Chinese New Year

Photo by Nam Le


Different cultures celebrate the new year in different ways. Some cultures even go as far as having their own calendar that tracks their specific celebration of when the new year happens for them.


For the traditional Chinese, January 22nd is the Lunar New Year celebration in which they welcome the new year and give offerings for a more prosperous year than the last.


Focus your content on traditional greetings in a Chinese New Year style while also highlighting themes of good fortune, joy, and overall blessings for the days to come.


January 23rd: National Pie Day

January 2023 Social Media Content Calendar - National Pie Day

Nothing beats a slice of warm pie that’s just been baked right out of the oven. This January 23rd, celebrate all things pie by curating your content around the different types of pie (savory, sweet, and more) as well as some interesting facts about the history of famous pies in the world (blueberry pie, Sheppard's pie, etc.).


January 24th: International Day of Education

January 2023 Social Media Content Calendar - International Day of Education

Photo by Pixabay


One of the great equalizers and methods for social elevation has been the power of education.


Celebrate International Day of Education on January 24th by making content on the importance of education (formal and informal) as well as the different ways education is molded around the world. This is also the perfect day to bring out some more fun facts about the world around us.


January 25th: Robert Burns Night

January 2023 Social Media Content Calendar - Robert Burns Night

Robert Burns was a Scottish poet back in the 18th century and is celebrated to be one of the most prolific and celebrated writers in the world. On January 25th, Scottish people and fans of Robert Burns gather to celebrate a “Burns Supper” which commemorates his many contributions to poetry and literature.


Content on this day should focus on his work, either through quotations of particularly resonant verses or facts about his life.


January 26th: National Spouses Day

January 2023 Social Media Content Calendar - National Spouses Day

While every day should be a day in which you celebrate your better half, January 26th’s National Spouses Day invites you to go the extra mile to celebrate that person in your life.


Content on this day can focus on love, marriage, and all the sweetness that happens in day-to-day life.

January 27th: International Holocaust Remembrance Day

January 2023 Social Media Content Calendar - International Holocaust Remembrance Day

January 27th is International Holocaust Remembrance Day. It is a day to remember the six million Jews who the Nazis killed during World War II.


It is also a day to remember the millions of other people killed by the Nazis, including what they perceived as undesirables such as homosexuals and people with disabilities.

The day can be observed in content and posts by remembering the victims

The day can be observed in content and posts by remembering the victims, learning about the Holocaust, and working to prevent future genocides.


January 28: Data Privacy Day

January 2023 Social Media Content Calendar - Data Privacy Day

As our world becomes more and more interconnected, it’s doubly key to begin recognizing the importance of understanding how data privacy affects our daily lives.


Invite people on January 28 to review how secure their data is online by sharing content around data privacy facts as well as good ways to improve an individual’s privacy online.


January 31st: National Hot Chocolate Day

January 2023 Social Media Content Calendar- National Hot Chocolate Day

The best way to cap off a good month is with a cup of hot cocoa. That’s why January 31st is National Hot Chocolate day, where chocolate enthusiasts can share content on their favorite beverage recipes, stories, and more!


Schedule Your January 2023 Social Media Content in Advance

Scheduling is a great way to save time and ensure that your content is timely and relevant. And by using a social media content calendar, you can plan ahead and ensure that your content is aligned with your business goals.

There exist great social media scheduling tools, like Hookle, which make scheduling convenient for small businesses

There exist a few great social media scheduling tools, like Hookle, which makes social media scheduling convenient for small business owners. Such tools can help you plan your content and save time by scheduling posts on multiple social networks in one go. Download Hookle App, try out and schedule your January posts today!

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