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April 2023 Social Media Content Calendar for Small Businesses

Updated: Mar 20, 2023


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In today's digital age, social media has become an essential tool for small businesses to reach out to their customers and build brand awareness. Creating a social media content calendar can help you stay organized and plan ahead for upcoming events and holidays.


Without further ado, here are a bunch of events that you can add to your April 2023 social media content calendar:


April 1st: April Fools' Day #AprilFoolsDay

April-Fools-Day

April Fools' Day is an annual holiday and a day for practical jokes, hoaxes, and general tomfoolery. The origins of the holiday are unclear, but it is thought to have begun as a celebration of the start of spring in ancient cultures, where people would play pranks on each other as a sign of good cheer.


Share funny jokes or memes to engage with your audience and add a touch of humor to your page. Consider creating a poll or survey for your followers to participate in.


April 2nd: World Autism Awareness Day #WorldAutismAwarenessDay

World-Autism-Awareness-Day

World Autism Awareness Day is an international day that takes place annually on April 2nd. The day is dedicated to increasing public awareness of autism and helping people understand the challenges faced by individuals with autism and their families.


Show your support for individuals with autism by sharing awareness and education posts.


April 5: International Day of Conscience #DayOfConscience #ArmenianGenocideRemembrance

International-Day-of-Conscience

International Day of Conscience is a day observed on April 5th to commemorate the victims of the Armenian Genocide. The day serves as a reminder of the importance of acknowledging and remembering past atrocities, promoting peace, and protecting human rights.


Raise awareness for the International Day of Conscience by sharing inspiring quotes and messages of peace. Encourage your followers to practice self-reflection and contemplation to promote inner peace.


April 7th: World Health Day #WorldHealthDay

World-Health-Day

World Health Day is an annual observance held on April 7th to raise awareness about global health issues and to encourage individuals, communities, and governments to take action to improve health outcomes.


The theme of World Health Day changes each year, with recent themes including universal health coverage and mental health. Share tips for staying healthy and highlight any products or services related to wellness.


April 9th: Easter Sunday #EasterSunday

Easter-Sunday

Easter Sunday is a Christian holiday that celebrates the resurrection of Jesus Christ. It is typically observed on the first Sunday following the first full moon after the spring equinox, which falls between March 22nd and April 25th.


The holiday is associated with many symbols, such as eggs, bunnies, and spring flowers, and is traditionally marked by church services, family gatherings, and special meals. Share Easter-themed content, such as holiday recipes, decorating ideas, or greetings.


April 10th: National Siblings Day #NationalSiblingsDay

National-Siblings-Day

National Siblings Day is a holiday to honor the special bond between brothers and sisters. The day provides an opportunity for siblings to spend time together, reminisce about childhood memories, and show appreciation for each other.


Share family-friendly content, such as photos of your own siblings or special promotions for siblings.


April 11th: National Pet Day #NationalPetDay #PetAdoption

National-Pet-Day

National Pet Day is a holiday to raise awareness about the joys and benefits of pet ownership and to encourage pet adoption from animal shelters. The day is an opportunity for pet owners to celebrate their furry friends and for animal shelters to highlight the importance of pet adoption.

Show love for your furry friends by sharing photos and stories about your pets.


April 12th: Grilled Cheese Day #GrilledCheeseDay #ComfortFood

Grilled-Cheese-Day

Photo by Jay Gajjar on Unsplash


Grilled Cheese Day is a food holiday to pay homage to classic comfort food.

Share recipes, photos, or promotions for your favorite grilled cheese creations

The day is an opportunity for grilled cheese lovers to indulge in their favorite sandwiches and to try new and creative variations of the dish. Share recipes, photos, or promotions for your favorite grilled cheese creations.


April 15th: Jackie Robinson Day #JackieRobinsonDay

Jackie-Robinson-Day

Photo by Chris Chow on Unsplash


Jackie Robinson Day is to commemorate the breaking of Major League Baseball's color barrier by Jackie Robinson. The day is an opportunity to honor the achievements and legacy of Jackie Robinson, who became the first African American to play in Major League Baseball in 1947.


Celebrate the legacy of Jackie Robinson by sharing inspiring quotes and stories.


April 17th: World Haiku Day #WorldHaikuDay #HaikuPoetry

World-Haiku-Day

World Haiku Day is a celebration of the traditional Japanese poetry form of haiku. The day is an opportunity for haiku enthusiasts to share their poetry, appreciate the beauty and simplicity of haiku, and learn about the cultural significance of this ancient art form.

Share haikus related to your business or the current season.


April 18th: Tax Day #TaxDay #FileYourTaxes

Tax-Day

Tax Day is an annual deadline for individuals and businesses in the United States to file their federal income tax returns.

Offer tips for managing taxes and highlight any products or services related to finance

It is typically observed on April 15th, although the date may change due to weekends or holidays. This year 2023 it's observed on the 18th. Offer tips for managing taxes and highlight any products or services related to finance.


April 22nd: Earth Day #EarthDay #RestoreOurEarth

Earth Day

Earth Day is celebrated annually to raise awareness about environmental issues and to encourage individuals and organizations to take action to protect the planet.

Share eco-friendly tips and highlight any environmentally-friendly products

The theme of Earth Day 2023 is "Restore Our Earth", which focuses on promoting conservation and restoration efforts to combat climate change and protect the natural world. Share eco-friendly tips and highlight any environmentally-friendly products or services your business offers.


April 23rd: World Book Day #WorldBookDay #ReadABook

World-Book-Day

Photo by Mikołaj on Unsplash


World Book Day promotes reading and encourages a love of literature.

Share book recommendations, photos of your favorite books, or promotions

The day is an opportunity for book lovers to celebrate their favorite books and authors, and for communities to come together to promote the importance of reading and access to books for all. Share book recommendations, photos of your favorite books, or promotions for any literary-related products or services.


Find useful tips also on our blog about how to promote a book on social media.


April 26th: Administrative Professionals Day #AdministrativeProfessionalsDay #SecretaryAppreciationDay

Administrative-Professionals-Day

Administrative Professionals Day, also known as Secretaries Day, is a holiday celebrated on the Wednesday of the last full week in April to recognize and appreciate the contributions of administrative professionals.

Show appreciation for your administrative staff by sharing photos and testimonials

The day provides an opportunity to show gratitude and appreciation to administrative staff, including secretaries, administrative assistants, and other support professionals, for their hard work and dedication. Show appreciation for your administrative staff by sharing photos and testimonials.


April 28th: Arbor Day #ArborDay #TreePlanting

Arbor-Day

Arbor Day is an annual observance celebrated on the last Friday in April to promote tree planting and to encourage individuals and organizations to take action to protect and preserve the natural world.


The day is an opportunity to appreciate the beauty and benefits of trees, and to raise awareness about the importance of preserving forests, woodlands, and green spaces for future generations.

Share tips for taking care of trees and the environment

Share tips for taking care of trees and the environment, and highlight any products or services related to sustainability.


April 28th: Workers Memorial Day #WorkersMemorialDay #RememberTheDeadHonorTheFighting

Workers-Memorial-Day

Photo by DNY59 via Canva


Workers Memorial Day is to commemorate workers who have been killed, injured, or suffered illness as a result of their work. The day is a time to remember and honor those who have lost their lives on the job, raise awareness about workplace safety, and advocate for better working conditions and protections for all workers.

The day is a time to remember and honor those who have lost their lives on the job

Recognize the importance of workplace safety by sharing educational resources and promoting any related products or services.


April 30th: National Honest Day #NationalHonestyDay #HonestyMatters

National-Honest-Day

National Honest promotes honesty and integrity in all aspects of life. The day provides an opportunity to reflect on the importance of honesty in personal and professional relationships, and to encourage individuals to be truthful and transparent in their actions and dealings with others.


Share testimonials from satisfied customers and highlight the honesty and transparency of your business.


Generate (and schedule) April Posts in Seconds with AI Tool

calendar_april_2023_Hookle

By adding these events to your April 2023 social media content calendar, you can stay ahead of the game and connect with your audience in a meaningful way.


As a final tip, consider lightening your workload by utilizing an AI scheduler app like Hookle. Hookle's AI assistant allows you to create engaging posts in seconds, while the social media calendar streamlines scheduling across all your social platforms in one seamless process. Imagine how convenient that could be! Begin scheduling your content with Hookle today by downloading the app.


Happy planning! 💙

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