Updated: Apr 25
Mother's Day is coming up, and it's an excellent opportunity for your business to connect with your audience.
What is Mother's Day?
Mother's Day is a holiday honoring motherhood that is observed in different forms throughout the world. In its modern form the holiday originated in the United States, where it is observed on the second Sunday in May.
When is Mother's Day?
Mother’s Day is celebrated on different days in many parts of the world, most commonly in the months of March or May. In the United States, Mother’s Day 2023 will occur on Sunday, May 14, and in UK the Mother's Day 2023 will be celebrated on Sunday, March 19.
But why should you market for Mother's Day?
According to the National Retail Federation, more than 80% of Americans say they celebrate Mother's Day, and their total spending for Mother's Day this year is expected to reach $31.7 billion. That's a lot of people celebrating their mom! It presents an excellent opportunity to engage with your audience, generate sales, and boost brand awareness.
You may think that this is an extra task that you don't have time for, but it doesn't have to be. By creating your own holiday-themed social media content, you'll be able to reach a whole new audience and keep the conversation going throughout the year.
Marketing Mother's Day by Industry
You can use Mother's Day to promote your business, no matter what industry you are in.
You can use Mother's Day to promote your business, no matter what industry you are in
While you may need to be creative about how you approach your niche, here are some marketing ideas that may jumpstart your creativity:
Arts & Crafts Industry
Create a unique DIY gift station where kids can create inexpensive gifts for their moms. You could also hold a workshop on creating handmade cards, scrapbooks, and picture frames.
Hold a Mother's Day contest! Your real estate clients can send photos of their homes with elaborate decorations for Mother's Day. The winner will receive a free home inspection or appraisal. A contest is sure to get your site some attention. Plus, you'll also have fun choosing the winner!
Your e-commerce business is probably one of the most obvious choices for marketing Mother's Day. It is an excellent opportunity to offer special products and gifts. If you sell something that fits, try offering flowers or a gift basket with your products.
Bake something special for mom—such as chocolate chip cookies or cupcakes—and send it to her with a Mother's Day card. It could also be an opportunity to promote an upcoming event or sale that you'll have later in the month.
Mother’s Day is an opportunity to showcase your newest lines. For inspiration, you could highlight the most stylish mother in your company. Another idea is to put out a blog post about the best looks for Mother’s Day and offer some tips for style.
Offer free massages for mothers at local spas and fitness centers. Then post about it on social media with pictures of the women receiving treatment and their names, ages, and stories about why they deserve a break from their busy schedules. You can do this as a giveaway that promotes your business as being helpful for others' health and well-being.
There are plenty of social media marketing ideas you can curate when you look at it from the niche level.
The main idea is to find a space your customers will relate to and share their love for their mom by purchasing from you
The main idea is to find a space your customers will relate to and share their love for their mom by purchasing from you.
10 Social Media Content Ideas for Your Mother's Day Campaign
Here are ten ideas for your Mother's Day social media content to help you connect with your followers and drive action.
1. Mother's Day Polls/Surveys
Photo by askmen.com
What is your favorite thing about your mom? Take a poll and ask your audience to share what they love about their moms. Use polls to get to know your audience better, what they like, want, and their favorite aspects of Mother's Day.
2. Make use of Stories
Photo by eShakti.com
Share stories about the best or most memorable things that have happened between you and your mom. Your audience will be able to relate and feel closer to you, which will lead them to want to come back for more!
You can also ask your followers on Facebook/Twitter/Instagram to share their stories of how they celebrated their first Mother's Day - then choose one lucky winner! The winner will receive a special prize from your business.
3. Ask for Ratings
Photo by chewy.com
Ask your audience for their ratings and reviews of products or services related to Mother's Day. Doing this helps you get more sales and promote the industry at the same time by showing off your products.
4. Promote Giveaways
Photo by Instagram
Have a giveaway on your website or social media pages that runs during the week leading up to Mother's Day. Showcase your products for sale and reward your audience for liking and sharing with their mom.
5. Create A Mother's Day Video
Video by Youtube
Make a short video about the best thing your mom has done for you in your life. This could be a personal story or even a funny moment that you've thought about over time. You can also share some of your memories or personal experiences with your audience so that they can relate to what you're saying and feel comfortable sharing theirs as well!
6. Host a Live Chat
Have a Q&A on your business website about Mother's Day. Make it easy for your audience to ask questions, post their photos and stories, and find out what they can do to celebrate.
7. Run a contest
Photo by Instagram
Run a contest on social media where your followers can nominate the best mom and why they think she deserves to win. Choose one winner at random and offer her a special prize coupon so that she can buy something nice for herself or her family on Mother's Day. Don't forget to announce the winner publicly, so everyone can see who won and how you honored the winner.
8. Send out a special Mother’s Day newsletter
Photo by Pinterest
Email marketing may not be the sexiest marketing channel, but it works well when used correctly. The good news is that with so many people regularly checking their emails, it's easy to get your message across.
If you don't have an email list yet, make sure to start building one before making your first email newsletter campaign.
9. Share Mother's Day Quotes
Photo by Instagram
Your audience will love quotes that celebrate motherhood and mother figures in our lives. Many quotes are perfect for sharing on Mother's Day. You can search through Pinterest, magazines, and other websites to find quotes that stand out to you. Make sure that you give credit where credit is due!
10. Offer A Mother's Day coupon code
Photo by Zazzle.com
Everyone loves a good coupon, and Mother's Day is the perfect excuse to give one out! Offer your audience a particular discount or promotion on items that are perfect gifts for moms. That way, they'll be able to get something special for mom and get a great deal, too!
When you're working on social media, it can be easy to feel like there's never enough time in the day (or even the month). That's why it's so important to be as efficient as possible when planning your content.
Use a handy planning tool like Hookle to streamline your efforts and keep your social media channels vibrant with well-crafted social media content.
Use a handy planning tool like Hookle to streamline your efforts and keep your social media channels vibrant with well-crafted social media content. Hookle simplifies social media management for businesses with its AI-powered features. Creating and publishing posts across multiple channels takes only seconds. With Hookle, you can create and publish content across all your channels, all from one convenient platform. Its intuitive AI-powered features make posting to multiple channels a breeze, giving you more time to focus on growing your business.
Social media is an easy way to connect with people far away or near you who share common interests. It's also an affordable way for businesses to get ahead in the game and connect with customers who want to reach out to them online.
If you're looking for original content to share with your followers on Mother's Day, check out this list of 10 exciting ideas with examples. As always, don't forget to be creative! Just because you're in an industry that may not seem obvious doesn't mean you can't use Mother's Day to boost business.
Are you concerned about how you’ll manage all of your social media accounts effectively and efficiently? Try out the Hookle App today to make planning your content a breeze!