Hookle Introduces New Pricing Structure for a Multi-Business World

Following the launch of its new Brands feature, Hookle today announced a redesigned subscription structure aimed at better serving the evolving needs of modern entrepreneurs managing one or multiple businesses.

The updated offering introduces two clear plan categories. Solo plan that is best for solopreneurs managing a single business or brand. Multi for small business owners managing multiple brands, side projects, or business ventures.

The previous Premium plan will be practically updated to become the new Solo plan, focusing on simplicity and affordability for users who operate a single brand. The newly introduced Multi plan expands capabilities for users who need to manage multiple brands under one account, each with separate content workflows, tone of voice settings, and AI support.

This change reflects a broader shift in how small businesses operate today. Entrepreneurs are increasingly building parallel income streams, launching side projects, and experimenting with new business ideas. As AI tools continue to reduce the time and cost required to launch digital businesses, this trend is expected to accelerate further.

With each new project typically requiring its own social media presence, managing multiple accounts has become increasingly complex. Hookle’s updated plan structure is designed to match this reality by offering clearer separation between single-brand users and multi-brand operators.

“This update is about aligning our product with how entrepreneurs actually work today,” said Tero Seppälä, CEO of Hookle. “Some users only need a simple, focused tool for one business, while others are managing several brands at once. With Solo and Multi plans, we’re giving both groups exactly what they need without unnecessary complexity.”

The new structure also supports Hookle’s long-term growth strategy by broadening its addressable market, enabling the company to serve both individual business owners and more advanced multi-brand operators within the same ecosystem.

The updated Solo and Multi plans are available today for all users across Google Play and Apple Store.