Hookle Launches "Brands" for Managing Multiple Businesses

Hookle today announced the launch of Brands, a new feature designed to help small business owners manage multiple businesses, side hustles, and projects from a single app. Each brand can now have its own profile, tone of voice, and AI-assisted content tools, making multi-brand social media management simple and structured.

The launch addresses a growing challenge among entrepreneurs: managing more than one business or income stream while maintaining a consistent and professional online presence across multiple social channels.

Today’s entrepreneurs are increasingly operating beyond a single business. Alongside their main work, many are launching side projects, digital products, web stores, consulting services, apps and more. 

As opportunities to build businesses have become faster and more accessible, especially with AI tools lowering barriers to creation, marketing complexity has increased at the same time. Every new project typically brings its own website, messaging, and socials. Without the right structure, managing this ecosystem can quickly become fragmented and time-consuming.

This is where Hookle’s new Brands feature steps in. Users can separate each business or project into its own dedicated space, ensuring that content, tone of voice, and publishing workflows remain consistent and organized. AI-assisted tools are tailored per brand, helping users generate relevant content that matches each identity.

“Entrepreneurs today are not running just one business anymore, they are building portfolios of ideas and income streams,” said Tero Seppälä, CEO of Hookle. “Brands is one of our most requested features because people need a simple way to keep everything organized. With this launch, we make it possible to manage multiple identities and their social media presence without complexity.”

For users, this means less confusion, fewer mistakes, and a clearer separation between personal projects and business activities. For example, a local café owner might also run an online store, while a freelancer might operate multiple client brands alongside their own personal brand. Each can now be managed independently within Hookle.

The new feature strengthens Hookle’s mission to simplify social media management for entrepreneurs by adapting to how modern businesses actually operate, not as a single brand, but as evolving portfolios of projects and opportunities.

Brands is now rolling out to Hookle users globally on Google Play and Apple Store.