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10 Killer Ideas with Examples for What to Post on Pinterest
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As small business owners, it’s important to understand how to market our businesses effectively. This is especially true in the digital age, where people can find information about your business anywhere. While many businesses purchase advertising online, social media is an incredibly effective tool when used properly.
As small business owners, it’s important to understand how to market our businesses effectively
However, social media is a very competitive place for businesses which requires careful content creation skills. If you put out poor-quality content, you automatically place yourself at a disadvantage.
Luckily, Pinterest is a more forgiving platform than some other options because it’s less competitive. This platform is less commercialized and smaller, letting quality content shine. Posts, or Pins as they’re called on Pinterest, typically stay relevant much longer, too. Better yet, it’s a great place to reach younger, more affluent audiences.
In other words, Pinterest Pins are highly effective tools for smaller brands and creative niches.
But What Should You Post?
Photo by Hookle
All social media management programs need a content calendar or map of what you’ll post and when. Ideally, you’ll give customers a well-balanced view of your business and what it has to offer. In the process, your audience will understand why your business is unique and why they should buy your products.
There are several posting options that can help small business owners achieve their social media goals on Pinterest. Let’s look at a few of them.
1. Unique Product Showcases for Your Business Offerings
Photo by Acura on Pinterest
Most car companies show their vehicles on the road, often in contexts where the occupants are going somewhere. Or they might showcase a vehicle feature in ways that are more obvious. Here, Acura’s Pinterest Pin draws on the idea of energy. It’s unusual and very effective.
2. Behind-the-Scenes Looks at Your Business Operations
Photo by thebalance.com on Pinterest
Do people wonder what kind of office you have? Are your employees happy? This illustration of happy employees working together shows that the company behind it craves a collaborative environment.
Of course, the approach works just as well with retail or factory jobs. Remember, part of social media management is putting a human face behind your business.
3. Inspiring Customer Testimonials And Success Stories
Photo by Weight Watchers on Pinterest
Weight Watchers is the OG of diet groups in the United States. But despite being based on an old-fashioned diet, many people fail. This person promises to show how they succeeded at losing weight on a particular WW plan. Don’t you want to learn their secret?
4. Creative Ways to Use Your Products in Daily Life
Photo by Home Depot on Pinterest
Most people think about their patio as a place to put a few chairs, some tables, and perhaps a pile of old toys. Scenes like this one are much less common because people don’t have that level of creativity or because it would cost too much.
However, Home Depot shows how you can create an oasis with only a few items from their store.
5. Collaboration Pins With Influencers Or Other Small Businesses
Photo by Men’s Health on Pinterest
Need another reason to subscribe to the magazine? Football great Tom Brady posed for Men’s Health. Small business owners can’t afford to work with a celebrity, but they can collaborate with local figures.
6. Industry News And Trends Related to Your Business
Who said returning to the office is mandatory? You can find a great job that pays and tell management it’s work from home or bust. Of course, business owners can also use this Pinterest Pins technique to show that they are on-trend or why their products are important.
7. Pinterest-Exclusive Discounts Or Promotions for Your Followers
Photo by shutterstock.com on Pinterest
You already know that offering small discounts can get people in the door. Leverage the trend with an incentive for your Pinterest followers. The content creation for these posts is especially easy.
8. Infographics And Educational Content Related to Your Industry
Here, a web designer talks about social media management in a simple, informative way. For this idea, you can leverage industry trends to raise people’s awareness of your brand.
9. Virtual Events And Product Demonstrations
In this case, advertise the virtual events. You can also draw people to your website to learn more about your product. Just be sure to include a preview of the information.
10. Employee Spotlights And Company Culture Highlights
Photo by fidelityoncall.com on Pinterest
This company prides itself on having a great staff. And it shows.
Use content creation as a way to celebrate your employees
Never be afraid to use content creation as a way to celebrate your employees.
Easy Workload by Scheduling your Pinterest Post
Photo by Hookle
To be sure, Pinterest has a lot of potential for marketing your business. In particular, showing people how to use your products and showcasing what makes your company great help differentiate you from the competition.
One of the most important things you can do is post consistently
However, even the best content creation is less effective without a social media strategy. One of the most important things you can do is post consistently so that people look forward to your latest release.
Scheduling tools like Hookle, with their planning and posting functions (powered by AI), can help your posts reach their greatest potential. Not only to Pinterest but also to all other social networks of your business at the same time.
Download your own Hookle App and start scheduling today!
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